7 Benefits of Content Marketing for Small Businesses

The benefits of content marketing are simply astonishing. The funny thing is that a lot of people sending emails and creating posts for their social media channels don’t even realize that they’re doing (or missing) content marketing. While the engineering of content marketing can be labor intensive and complex, the end use is simple: great content is shared through email and social media with the intention of being interesting, engaging, and fun.

Good content marketing is meant to help, not sell and is a much needed approach to marketing. After years of bad email copy, repetitive social media posts only about brands, and companies not providing anything of value to end users, content marketing is now becoming mainstream. Despite being around since 1895, content marketing is now a mainstream concept that should be incorporated into your email and social media marketing strategies immediately.

In today’s world of using DVR’s to avoid watching commercials, your customers are also sending your emails to the spam folder and unfollow someone on social media. We as consumers don’t have time for boring, self-promoting content. This is why good content marketing works to keep you and your business top-of-mind, and why you should embrace the benefits of content marketing to apply to your own business.

1. 61% of consumers say they feel better about a company that delivers custom content. [Marketing Tech Blog]

By delivering custom content to your customers, you’re staying top-of-mind in a good way, help you build stronger relationships and in turn, increase referrals.

2. 7 in 10 consumers prefer to learn about a company through articles, not ads. [Marketing Tech Blog]

If ads were all that we did at OutboundEngine, you’d get pretty sick of us and probably not have a clue what we do. We help small businesses marketing themselves through email, social media, and content marketing.

3. 90% of consumers find custom content useful. [TMG Custom Media]

Good content marketing helps your customers rather than sells to them. So it makes sense that if you’re crafting custom content, you’re intending to help your audience. Help them now and sell to them later.

4. 78% of consumers believe that organizations providing custom content want to build good relationships. [TMG Custom Media]

If you’re a realtor or mortgage professional, sending emails about low interest rates or homes for sale in the area, those get immediately trashed. But helping someone understand the value of a Roth IRA or simple DIY weekend projects to increase curb appeal is the kind of stuff that audiences enjoy and share with friends.

5. 68% of consumers spend time reading content from a brand they are interested in. [The CMA]

¬†One of the tenants of good content marketing is that it’s actually worth reading. Whether that’s from simply skimming a top 10 list or an in-depth blog post, it has to be good.

6. Social media and blogs account for 23% of all time spent online. [Content Marketing Institute]

Looking for more reasons to take your business social? 23% of all online time is spent on social and that’s where people are finding and seeking quality content.

7. Interesting content is a top 3 reason people follow brands on social media. [Content+]

Perhaps you’re already using social media but can’t figure out why no one is following you. Content marketing is one of the top reasons why people follow you on social channels.

Perhaps you’ve been doing content marketing and didn’t even know it, have hesitated looking into it because of the potential time and financial costs, or this is your first glimpse into a new form of marketing. Wherever you are in your content journey, remember this: always create great content and stay consistent about it.

And if you’re looking for help, OutboundEngine can take the wheel for you, creating killer content for your business and automating it through email and social media.

Travis Balinas

Travis is the Product Marketing Manager at OutboundEngine. He is responsible for communicating to the world about OutboundEngine. From all content creation on the website, social media channels, and documents both internal and external, Travis crafts everything to reach our target audiences with ease.