12-Piece Real Estate Agent Marketing Ideas Toolbox for 2015

In the last 12 months, I have written a lot about real estate agent marketing ideas. Those posts have helped agents increase their social media presence, establish their content marketing strategy, increase referrals and retain more clients.

We have a few hundred people who sign up for our blog newsletters each month, and each time a new person subscribes I send them an email inviting them to send me feedback and ideas. Lately, I’ve noticed that a lot of real estate agents who respond share similar questions and problems, most of which I’ve written about in the past, so I end up sending them a few links to older blog posts.

My takeaway from this is that there’s clearly a need for a centralized, easy to reference resource for agents to use. That’s why I put together this real estate agent marketing ideas toolkit for 2015 to make sure you’re fully equipped to handle next year’s marketing calendar.

Social Media Marketing Tools for Real Estate Agents

With social media, it’s important for agents to realize that this is supposed to be the personable, social aspect of your business. Have fun with it and make yourself likeable and relatable. That’s how you can maximize your exposure beyond your current sphere of influence.

12: Presenting the Social Media Guide

The last thing that you need is another guide telling you that social media is good and that you should be using it. This simple guide spells out the concrete business benefits and measurable results of social media, and teaches you how to do it on your own.

11: Top 5 Real Estate Facebook Tips for Beginners

The more engaging your Facebook page is, the more exposure and visibility your page will have in the news feed. Here are a few tips on how to engage your Facebook audience in a way that keeps them reading (and liking) your posts.

10: The 10 Ways Real Estate Agents Can Get More Likes on Facebook

After studying some of the most successful Facebook pages in the real estate industry, I came up with a list of 10 things that I saw those successful agents doing.

 

Email Marketing Tools for Real Estate Agents

Email is a very special channel, especially for real estate agents. While not every one of your social media posts will be seen by your network, almost all of your email recipients will see your message in their inbox (at least the “from” name and subject line). With the bulk of your business coming from past customers, you should have a strategy in place to stay in touch with them using email marketing.

9: Top 10 Most Frequently Asked Email Marketing Questions, Answered

Having sent over 25 million emails on behalf of our clients, people looking to grow their businesses frequently turn to us for answers to their email marketing questions. I’ve compiled (and answered) 10 of the most frequently asked email marketing questions in a single list for you to reference the next time you’re creating an email campaign.

8: What Is Email Automation and Why Can’t You Do Without It?

Email automation builds customer relationships by combining the power of customer data, great content and software. It allows you to have a continued presence in your clients’ and prospects’ inboxes without having to do all of the work yourself.

BONUS: 9 Simple Hacks to Boost Your Email Open Rates

Getting your emails into the inbox is only half the battle. These nine pro tricks will definitely boost your email open rates in 2015.

7: How to Get High Email Deliverability: 8 Email Marketing Success Metrics

Using email marketing for your business is only as successful as your deliverability rate. Email marketers should monitor and measure these eight factors in order to produce the most successful outcomes for their efforts.

6: How to Use Email to Maximize Your Sphere of Influence

How do you activate your sphere of influence and make it work for you? The best, most efficient way to maintain existing personal relationships while continually growing your sphere of influence is through email. These seven steps will teach you how.

Content Marketing Tools for Real Estate Agents

Content marketing is the art of providing value without “selling” yourself or your services. Rather than sending listing info or interest rate stats to your entire email list, send them a list of the top 10 new restaurants in the area (and save the new listings for people you know are house hunting). Use content marketing to entertain, engage and inspire your past and present customers so they continually come to you first.

5: Why Customer-Focused Content Marketing Rewards You in the Long Run

Focusing on yourself is the wrong strategy to reengage past clients. While this isn’t immediately obvious, to achieve your goals, you must help your customers achieve theirs. One of the best ways to do this is through content marketing, which is a long-term, not a short-term, strategy.

4: How to Use Storytelling Techniques to Market Your Business (7 Steps)

You have a service to sell. You need to reach people to sell what you’re offering. You need to break through the noise to get people’s attention, and you need to do it in a way that isn’t annoying so they don’t tune you out. These seven tips will help you engage your clients and prospects using compelling stories.

BONUS: 5-Step Template for Writing Amazing Content Every Time

Writing good content on a consistent schedule is hard. This checklist will help you create high-value content your audience looks forward to reading, every time.

Marketing Strategy Tools for Real Estate Agents

With the email/social/content marketing trifecta in place, real estate agents still need to take time to focus on the long-term development of their brand. While something like this doesn’t happen over night, it’s important that agents plan out their long-term marketing strategies to ensure continued growth year-over-year.

3: The 5 Ways to Lose a Listing (and How to Stop it from Happening to You)

While you try not to take it personally, losing a listing stings. You tend to beat yourself up and over-analyze all of the things you might have done wrong. Here are the top five ways you can lose a listing and the secrets you can use to prevent it from happening again.

2: The 3 Ways to Fail at Marketing for Real Estate Agents [Infographic]

After looking into the various ways real estate agents spend their marketing dollars, I had an “ah-ha” moment: Real estate agents are making poor marketing investments because they’re trying to reach the wrong audience. This infographic explains exactly where agents are wasting money, and where they should be spending it.

1: 9 Pro Tips: Marketing Ideas for Real Estate Agents in 2015

Your marketing strategy next year should focus on humanizing your business and automating things when you can. Use these 10 marketing ideas to really help grow your business in 2015.

Wrap-Up

As you plan your 2015 marketing activities, make sure you focus on three very important things. First, humanize your brand through all your marketing activities to give it personality. Second, make sure you know how much you’re spending and what you’re getting in return. Trim the fat where possible. And finally, automate as much as you can without losing that human element.