Launch Your Reputation with Our 2015 Beginner's Guide to LinkedIn

LinkedIn continues to be the industry standard for getting found online and marketing yourself professionally. This social media platform allows anyone from any industry to establish their presence and showcase their career accomplishments. It’s a place to increase your influence, develop professionally and launch your reputation.

LinkedIn has been around since 2003 and now has more than 347 million users, with 187 million active each month. It’s actually more popular than Twitter, with 22% of US adults using it (compared to 19% on Twitter), and is growing at a rate of two new members per second. Needless to say, it’s here to stay. If you want to grow your business and advance your career, you have to be on this network.

Understanding how to succeed on LinkedIn, let alone get started on it in the first place, can be a daunting task. However, it’s a key tool that’ll help you stay connected with industry contacts and past clients and allow you to brand yourself as an expert in your field.

Helping you launch your LinkedIn profile and skyrocket the size of your network is exactly what this beginner’s guide to LinkedIn is for.

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What you’ll learn in this beginner’s guide to LinkedIn:

Beginner’s Guide to LinkedIn 1Introduction to LinkedIn

Before you go blasting off into the great beyond, take a moment to learn the history of LinkedIn that you need to know to make your launch a success.


Beginner’s Guide to LinkedIn 2How LinkedIn is Used by Other Industry Professionals

LinkedIn pioneers who’ve led the way can provide great insights into your journey. As you build your preflight checklist, look to the work of others to see what they’ve done right. Learn from their successes and repeat what works.

Beginner’s Guide to LinkedIn 3The Business Benefits of Using LinkedIn

Plotting a course to your destination before you get started is key to having a successful journey. Look to these future benefits as you plan your journey to make launching your professional reputation on LinkedIn that much more rewarding.

Step-by-Step Guide to Building Your ProfileBeginner’s Guide to LinkedIn 4

Like any successful mission, there’s a manual to help you along the way. I’ll show you how to set up the most critical parts of your LinkedIn profile that are required for a successful launch.


Beginner’s Guide to LinkedIn 5Best Practices for Success

Every successful launch has a few things in common, and you’d be a fool not to follow them. I’ll show you some of the best practices used to help launch the presence and reputation of LinkedIn explorers who’ve come before you.

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With this beginner’s launch guide in your hands, you’ll be well-equipped to get your LinkedIn profile off the ground and explore the network with confidence. While there’s not a one-size-fits-all approach to LinkedIn, there have been enough pioneers over the years to narrow down some best practices you can use to blast off.

Whether you’re looking to propel your existing LinkedIn profile to new heights, or you’re exploring it for the first time, we’ve got you covered with this beginner’s guide to LinkedIn for 2015.

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Travis Balinas

Travis is the former Product Marketing Manager at OutboundEngine. He now works in Product Marketing at BigCommerce.