Presenting the Beginner’s Guide to Social Media for Small Businesses

Let me present to you the beginner’s guide to social media for small businesses, the one guide that will help lead you to understand how to make social media work for your business. Overused social media disclaimers of importance aside, social media is now an assumed component for your business, much like websites became in the early 2000’s. Getting started isn’t tough but in order to make it worth your time, you have to set goals that make sense for what your business needs to accomplish. Let me be your teacher and guide.

The last thing that you need is another guide telling you that social media is good and that you should be using it. That’s been way overdone. That’s why I’ve put together this guide to social media for small businesses spells out the business benefits and measurable results of social media, and also teaches you now to do it on your own. Use this how-to guide as a map to turn your company into a social business.

What you’ll learn

1) All about Social Media

This is where the path begins. Social accounts might be easy to setup, but without an understanding of the current state of social media for small businesses, it can be unclear as to what to do next. Follow the trail to learn more.

 

2) The Ways Social Media Impacts Your Business

Translating the social media terrain into the context of business benefits is the most direct way to help you see the potential directions for you to go. I’ll spell out in detail the tangible benefits your business can achieve through social media.

 

3) Where (and how) to Get Started with Social Media

It’s easy to feel directionless when it comes to figuring out where to start with social media. In this section of the guide, I’ll break down the purpose of each social network and help you figure out what channels to use for your business.

 

4) How to Set Achievable Goals and Objectives

Like navigating a map, it’s important to know your destination. Setting goals and objectives for your social media activities is important to keeping you on the right path. I’ll teach you exactly how to plot a course for social media success.

 

5) Building a Tactical Social Strategy and Calendar

With familiarity of the terrain and an end goal in sight, it’s crucial that you’re properly equipped for the journey. I’ll show you how to turn your social media goals into a reality and guide you to success with real world examples.

Equipped with this guide, you’ll be well on your way to turning your company into a social business. Social media isn’t a silver bullet to anything, but it is one of the best ways to stay in touch with your past clients and customers. Without out a good rapport with them, your word-of-mouth business and referrals would dwindle.

Social media doesn’t replace your other forms of communication; rather, it supplements them and helps strengthen your personal relationships. Enjoy the journey, use this guide to lead the way, and happy trails!