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2020 Email Marketing Roadmap for Business Owners

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Checklist: Spring Cleaning Your Social Media Accounts

Checklist: Spring Cleaning Your Social Media Accounts

For many of us, springtime means cleaning. We deep clean the closets and reorganize the junk drawers. Spring cleaning usually focuses on your house, workspace, or garage—basically everywhere that you accumulate stuff. Since we live in a technology-focused time, spring...

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The Best Free Online Learning Resources for a Tight Budget

The Best Free Online Learning Resources for a Tight Budget

Here's a quick multiple-choice question for you. Scenario: your dryer stops working. It still turns on, but it looks like the drum inside isn't spinning. Do you: A. Start Googling "local dryer repair" and see if someone can come out and fix it? B. Start Googling...

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Take notes. Remember the details. Do better business.

Take notes. Remember the details. Do better business.

When you leave a uniquely productive meeting, you feel like the king of the world. “That’s business done right,” you think to yourself … until you sit down to follow up and realize you can’t remember anything! A lapse in memory can happen to the best of us. But...

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How to Transform Your Marketing Data Into Action

How to Transform Your Marketing Data Into Action

Do you know how to interpret your email marketing results? If not, you’re not alone. Forty-nine percent of small business owners say they aren’t sure where to start when interpreting marketing data, and another 40 percent say they don’t have enough time. But taking...

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Are Business Cards Still Relevant in 2017?

Are Business Cards Still Relevant in 2017?

Are business cards still relevant in 2017? It depends on whom you ask. Some say business cards are no longer necessary, thanks to a variety of digital alternatives. But if exchanging information digitally is so easy, why are we still hanging on to these little pieces...

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Get Personal With Your Email Marketing (5 Tips)

Get Personal With Your Email Marketing (5 Tips)

These days, personalization isn’t an option, it’s a marketing necessity. If your email content isn’t tailored to the wants, needs, and interests of your audience, you’re going to get lost in the shuffle. Bonus Content: Get a copy of our Marketing Survival Kit. Get...

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2017 Social Media Guide – For Small Business

2017 Social Media Guide – For Small Business

Looking to do more business in the upcoming year? Then let this social media guide be your starting point. Joining social media networks has never been the challenge; finding the right direction to take once you’re there is where many business owners get hung up. Let...

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How to Handle Negative Reviews and Keep the Online Bullies at Bay

How to Handle Negative Reviews and Keep the Online Bullies at Bay

If you own a business, online reviews come with the territory. What’s unfortunate is that no matter how well you handle your business, some of those reviews are going to be negative. And if you thought the bullies were bad back in high school, you haven’t seen...

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If You’re Marketing Like It’s 1999, You Need to Get With the Times

If You’re Marketing Like It’s 1999, You Need to Get With the Times

For kids of the 90s, the fashion, music and pop culture references of that time period can inspire feelings of nostalgia. But not everything that was cool in the 90s plays so well in 2016, especially when you’re talking about small business marketing strategies. Bonus...

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7 Simple Ways to Earn an A+ on Your Next Email Campaign

7 Simple Ways to Earn an A+ on Your Next Email Campaign

School may be out, but our small business email marketing class is in session! Today we’re focusing on eliminating the annoying email habits that can turn your campaign into a nuisance, or worse, get your accounts suspended altogether. Here are seven tips that will...

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Online Marketing Doesn’t Take a Summer Vacation, But You Can

Online Marketing Doesn’t Take a Summer Vacation, But You Can

There’s no such thing as a summer vacation for small business owners. Even when you’re actually on vacation, certain aspects of your business have to continue in your absence. Online marketing is a prime example. Let’s look at how you can handle these five marketing...

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