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Attention, small business owners! Whether you’re an up-and-comer or an old dog in search of new tricks, cracking a book is often the first step on the road to newfound success. Here are five books every entrepreneur should read in 2016. 1. Stand Out by Dorie Clark In...
If you're a criminal defense attorney, staying in front of past clients is the best way to increase referrals. But figuring out an email marketing strategy can be quite time-consuming. If you want to increase email open rates, you’ll need to focus on writing stronger...
Carefully crafted subject lines mean higher email open rates, and email opens directly impact the amount of business your auto shop does. But many automotive shop owners don’t give this much thought and instead default to a standard email newsletter format with...
It’s a moment every financial advisor dreads. You fire up your computer, log in to your brokerage account and discover something’s wrong. Why is there a million dollars missing?! As you frantically scan through accounts, it suddenly hits you -- you’ve lost a client....
Content marketing is more than a buzzword; it’s an essential strategy for any business owner. That said, if you work in the automotive industry, email and social media probably aren’t the first things on your mind when you get to work. We get that. But both of these...
It’s all about building solid relationships and providing value to policyholders. That’s what any successful insurance agent will tell you. But just because the approach hasn’t changed doesn’t mean you can’t add a few new tools to your marketing arsenal. Brent...
Marlow McShan, the owner of Marlow’s Fitness, attributes a big part of his business’s success to word of mouth on social media. And with his studio recently receiving Austin Monthly’s 2015 Best of Austin Readers’ Choice Award, we’d say he’s doing things right....
With a decade under her belt as a residential real estate agent, Cindy Welsh has tested strategies both traditional and innovative to find just the right mix to grow her own business. Known for her dedication and genuine concern for her clients, Cindy has built a...
First impressions matter, and when it comes to marketing, every effort you put forth has the potential to be a "first impression" to someone. Whether it's an email newsletter, a blog post or a social media update, each individual engagement can make or break client...
As a small business owner, there’s a good chance that marketing takes up a considerable chunk of your time. But does it need to? Have you considered done-for-you marketing solutions for small businesses like outsourcing content or marketing automation? It’s no secret...
Each of the three adult generations -- baby boomers, Gen Xers, and millennials -- consumes content a little differently than the other two. For businesses, this makes reaching multiple audiences with the same message a bit of a challenge. All generations use email to...
Many elements come into play for consumers when choosing to make a transaction. From picking a real estate agent to finding an honest HVAC repairman, we want to feel validated in our decisions. Sure, ads and commercials help give us a starting point for the process,...
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