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What are you doing differently in 2022 to make it an even better year for your business than 2021? The world has changed a lot in a few short years; the businesses that succeed through change are the ones that adapt and innovate. If your marketing tactics have stayed...
If you're used to taking some time around the holidays to make resolutions for your personal happiness in the new year, why not try doing the same for your business? There's a lot about 2022 that's hard to predict, but making real, actionable goals for your business...
If you're a follower of our blog, you already know that it's crucial to follow up with clients after a sale and continue to nurture relationships long term. The holiday season is a great time to check in with clients and remind them that you are thankful for their...
The month of October has many of us embracing all things spooky. Instead of trading ghost stories, we're going to share a list of scary and surprising small business stats that you need to know about. But don't worry, we've got solutions on how to make sure they don't...
Follow-up is crucial to a business's success. The faster you follow up, the more likely you are to close the deal. In fact, one study found 78% of customers buy from the company that responds to them first. By not following up with prospects, you put your reputation...
Before we dig into how content marketing and email marketing work together, let's start at the very beginning. What exactly are content marketing and email marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for...
According to 85% of small businesses, word of mouth referrals are the number one way they acquire new customers. That’s huge! Even better news: we know the secret to generate referral business: marketing automation. How did we come to this conclusion? We started with...
Something you've been dreading has happened: you received a bad online review. Whether it’s your Yelp page, Facebook Business page or Google My Business page, the damage is done. And it’s public record. Worst of all, the review only tells one side of the story,...
We’ve mentioned before that 85 percent of small businesses say that word-of-mouth referrals are the No. 1 way new prospects find out about them, which is great for business. However, even when someone tells their friend about your business, the next thing they do is...
Many small business owners are accustomed to burning the candle at both ends. In fact, 39 percent report working up to 60 hours per week. It's no wonder time management tips are so commonly sought out by busy small business owners. Are you a professional who finds the...
All too many business owners fall into the trap of sacrificing long-term relationships for short-term gain. Our free ebook, "From Lead to Loyalty," breaks down why you should focus your efforts beyond immediate short-term sales goals and consider the impact long-term...
In business, your reputation is everything. If your customers don't trust you, they won't return. They definitely won't recommend you to friends and family. One way to bolster your reputation is by taking advantage of various types of referrals—word-of-mouth, online...
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