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2020 Email Marketing Roadmap for Business Owners

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How Bad Profile Information Hurts Your Business

How Bad Profile Information Hurts Your Business

Your reputation is crucial to your business, and that includes how you present yourself online. This goes beyond your website or the content you are posting to your social media networks. Your online reputation starts with people and search engines being able to find...

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The Best Free Online Learning Resources for a Tight Budget

The Best Free Online Learning Resources for a Tight Budget

Here's a quick multiple-choice question for you. Scenario: your dryer stops working. It still turns on, but it looks like the drum inside isn't spinning. Do you: A. Start Googling "local dryer repair" and see if someone can come out and fix it? B. Start Googling...

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How Content and Email Marketing Work Together to Build Your Business

How Content and Email Marketing Work Together to Build Your Business

Before we dig into how content marketing and email marketing work together, let's start at the very beginning. What exactly are content marketing and email marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for...

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Take notes. Remember the details. Do better business.

Take notes. Remember the details. Do better business.

When you leave a uniquely productive meeting, you feel like the king of the world. “That’s business done right,” you think to yourself … until you sit down to follow up and realize you can’t remember anything! A lapse in memory can happen to the best of us. But...

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How to Transform Your Marketing Data Into Action

How to Transform Your Marketing Data Into Action

Do you know how to interpret your email marketing results? If not, you’re not alone. Forty-nine percent of small business owners say they aren’t sure where to start when interpreting marketing data, and another 40 percent say they don’t have enough time. But taking...

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Are Business Cards Still Relevant in 2017?

Are Business Cards Still Relevant in 2017?

Are business cards still relevant in 2017? It depends on whom you ask. Some say business cards are no longer necessary, thanks to a variety of digital alternatives. But if exchanging information digitally is so easy, why are we still hanging on to these little pieces...

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Get Personal With Your Email Marketing (5 Tips)

Get Personal With Your Email Marketing (5 Tips)

These days, personalization isn’t an option, it’s a marketing necessity. If your email content isn’t tailored to the wants, needs, and interests of your audience, you’re going to get lost in the shuffle. Bonus Content: Get a copy of our Marketing Survival Kit. Get...

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How to Handle Negative Reviews and Keep the Online Bullies at Bay

How to Handle Negative Reviews and Keep the Online Bullies at Bay

If you own a business, online reviews come with the territory. What’s unfortunate is that no matter how well you handle your business, some of those reviews are going to be negative. And if you thought the bullies were bad back in high school, you haven’t seen...

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If You’re Marketing Like It’s 1999, You Need to Get With the Times

If You’re Marketing Like It’s 1999, You Need to Get With the Times

For kids of the 90s, the fashion, music and pop culture references of that time period can inspire feelings of nostalgia. But not everything that was cool in the 90s plays so well in 2016, especially when you’re talking about small business marketing strategies. Bonus...

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Online Marketing Doesn’t Take a Summer Vacation, But You Can

Online Marketing Doesn’t Take a Summer Vacation, But You Can

There’s no such thing as a summer vacation for small business owners. Even when you’re actually on vacation, certain aspects of your business have to continue in your absence. Online marketing is a prime example. Let’s look at how you can handle these five marketing...

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Curl up With a Good Book and Improve Your Small Business

Curl up With a Good Book and Improve Your Small Business

Attention, small business owners! Whether you’re an up-and-comer or an old dog in search of new tricks, cracking a book is often the first step on the road to newfound success. Here are five books every entrepreneur should read in 2016. 1. Stand Out by Dorie Clark In...

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