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No one knows what the future holds. In every industry, small businesses are facing uncertainty and upheaval. You likely can’t do business the same way you did a month ago. You might be worried about your income, and maybe even about your business making it through....
Right now, many small business owners are worried about keeping in touch with their customers when they can't connect in person. It's more important than ever to use every resource you have to maintain and grow your book of business. Loyal customers are perhaps your...
Your past customers are a huge asset to your business, especially in times like this when leads may be hard to come by. It's more important than ever to maintain a strong relationship with your past and existing clients so they stay loyal to your business. And yet...
Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a process for selecting your content to share on social media? There’s more to sourcing content than just...
Right now consumers are spending more time on Facebook than ever thanks to social distancing. That means giving your business page some extra attention is worth it. But how do you do that without annoying your followers? Bonus Content: Grab a copy of our Social Media...
Imagine that you are on a beach vacation with your family (Pre-COVID of course). It's been a beautiful day, with plenty of cool drinks, warm sun, and not enough sunscreen. All of the sudden, the water quickly recedes from the shore. You look up, curious. Where there...
Even though we read them, speak them and hear them almost non-stop, words are often an underrated component of a small business marketing plan. When used strategically, the right marketing power words cause people to take action. They click, open, buy and generate...
Have you ever heard the phrase “everyone’s a writer”? It’s not far from the truth. Technically, anyone can write something. The question is, do you know how to write something great? If you feel unsure about that last question, you’ve come to the right place. At...
What do you need to know when making a marketing plan for your small business? While there are plenty of methods to choose from, the key is answering questions specific to your business. However you choose to do it, there are...
Not that long ago, having a social media presence wasn't a must because not everyone used social media. However, over the past decade, the percentage of American adults on social media grew from 26 in 2009 to 72 percent in 2019! We're talking basically 3 out of 4...
The constant evolution of social networks can make it difficult to stay on top of social media etiquette best practices. Business owners who only occasionally log into these social networks may find it hard to fully understand all of the nuances that act as unwritten...
When you started building your business's social network, you likely had a number of goals in mind. Maybe you wanted to increase brand awareness, earn referrals or convert sales. But one thing you definitely didn't hope for was losing followers on social media. It's...
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