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For some small business owners, buying leads sounds like a good idea. At first glance, it seems to be a shortcut to more business -- after all, you're constantly struggling to get your brand in front of more people, so why not take the most direct route? But all too...
Buying real estate leads is a gamble. Sometimes you win, and sometimes you lose. Before you take that risk, think hard. Do you have the ability to take a gamble with your hard-earned dollars? Most real estate agents do not, especially now that the market has become...
As a small business owner, you've got more options than ever for reaching out and connecting with clients and prospects. So many, in fact, that an old-fashioned phone call might sound a bit primitive. And picking up the phone isn't without risk: if you start dialing...
Part of our objective at OutboundEngine is to create opportunities for engagement based on allowing you to consistently deliver valuable information, tips, and resources. But, more importantly, we do this to help you understand who’s engaging and ready for a follow-up...
In business, the follow-up is a fact of life. Now that texting has been more common than calling for a while, phone conversations aren't getting easier for many people. However, phone calls (and lately, video chats) are an important part of business communication —...
Buying insurance leads from insurance lead companies is a gamble that often doesn’t pay out. Due to this risk, insurance agents should focus on more effective marketing strategies first. Use marketing automation Have you tried using marketing automation to get more...
Here's a word problem for real estate agents in 2020. John is selling the Smiths’ home to the Robertsons. Due to a novel coronavirus, the Smith family must shelter in place. If the Smiths cannot leave their house, and the state is mandating all people must keep 6 feet...
You finally have a few minutes to spare and you’re all set to follow up with your customers, but the cursor is just blinking back at you. You know you need to touch base, but you can’t think of what to say. We’ve all been there, and that's why we created these easy...
The most successful small businesses do more than provide a great product or service — they build strong relationships with their clients and community. Connecting on a deeper level grows trust and long-term loyalty. That's often done with in-person, face-to-face...
No one knows what the future holds. In every industry, small businesses are facing uncertainty and upheaval. You likely can’t do business the same way you did a month ago. You might be worried about your income, and maybe even about your business making it through....
Right now, many small business owners are worried about keeping in touch with their customers when they can't connect in person. It's more important than ever to use every resource you have to maintain and grow your book of business. Loyal customers are perhaps your...
Your past customers are a huge asset to your business, especially in times like this when leads may be hard to come by. It's more important than ever to maintain a strong relationship with your past and existing clients so they stay loyal to your business. And yet...
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