Real Estate Agents know that they should be on social media channels more so that a lot of other industries. They know that social media is where people go to connect with friends, family, and industry professionals. They also know that this resource pool of interconnected people is an incredibly lucrative network to join, but a lot of real estate agents just don’t know where to start. There are plenty of blog posts out there talking about running contests, how to do a virtual video walk-thru of a house, or how to schedule status updates weeks in advance. But the more I look into these niches, the more I realize that there’s a lack of getting started materials out there. And that’s what I set out to create.┬áThis isn’t the first ever social media guide for real estate agents, but it’s definitely one that walks you through everything from start to finish.

With all of the cool things social media can do for real estate agents, there are two things that seem to get skipped in all of these resources: 1) What’s the resulting benefit for my business and 2) how did you do that? It’s very frustrating reading blog posts that continually talk about “tapping into the Facebook network” or “engaging with customers on Twitter” but don’t actually explain what that is and how to get there.

I put together this guide for real estate agents so that they can start from the beginning. Without understanding the purpose of Facebook, Twitter and LinkedIn, it’s very hard to jump right in and do anything valuable for your business. In this first part of our introduction to social media white paper series, I break this down into digestible getting started segments:

  • Social Media in 2013
  • Why is Social Media Important for Small Businesses?
  • Getting Started with Social Media
The overall objective of the guide is to help you understand the attainable goals of social media and how to get there the right way.
  • Increased Traffic and Exposure
  • Multiple Touches Across Longer Sales Cycles
  • Top of Mind Awareness and Recall
  • Branding Yourself as a Trusted Resource
  • Referrals

For example, just because you have a Facebook page, doesn’t mean that people will follow what you have to say or will be forthcoming with referrals. However, by setting up a schedule for yourself to follow, you’ll be able to grow the number of “Like” (followers) you have, engage with them by sharing local event information, photos from around town, etc, and turn yourself into a trusted resource in your local area. That’s how you generate referrals and build a name for yourself on social media. And that’s what I want to teach you how to do.

So check out this guide for yourself: An Introductory Guide to Social Media for Small Business Owners. If you’ve felt lost up until now, this white paper will help you to understand social media from a professional standpoint, and through examples, you’ll be able to see how to effectively grow your social media audiences from your existing customer base.

Travis Balinas

Travis is the former Product Marketing Manager at OutboundEngine. He now works in Product Marketing at BigCommerce.