Have you ever heard the phrase “everyone’s a writer”? It’s not far from the truth. Technically, anyone can write something. The question is, do you know how to write something great? If you feel unsure about that last question, you’ve come to the right place. At...
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Mortgage Refinance Applications are Booming: How Loan Officers Can Make the Most of It
There’s no shortage of breaking news right now. Among all the information coming at us every hour (or every few minutes, it seems) is the news that mortgage rates are low and refinance volume is up. That's no surprise to people who work in the mortgage industry, but...
Should You Buy Leads? Try These Strategies First.
For some small business owners, buying leads sounds like a good idea. At first glance, it seems to be a shortcut to more business -- after all, you're constantly struggling to get your brand in front of more people, so why not take the most direct route? But all too...
Power Your Marketing Automation With These 4 Tips
When a business owner watches a long-time customer take their business to a competitor, it hurts. When it happens repeatedly, it not only damages the ego but the bottom line. Around this time a business owner begins to wonder what they could be doing to keep this from...
Content Marketing for Small Businesses: 7 Essential Benefits
If you’re new to digital marketing, let us be the first to welcome you to the stage of the short attention span theater—where every performance is just a click away from being panned or ignored entirely. It may sound harsh, but it’s true. Promoting your business...
5 Marketing Ideas for Auto Repair Shops to Increase Word of Mouth
The best marketing ideas for auto repair shops are the ones that increase your referral business through word of mouth. You can spend money on TV ads, SEO and PPC campaigns, and even direct mail, but investing a small fortune on marketing channels that don’t grow your...
9 Steps on How to Make an Email Marketing Calendar
What goes into building an email marketing calendar? Each year, our team of professional writers and editors plan an email and social media campaign calendar for OutboundEngine's 10,000 customers. The content they plan spans across industries from real estate to...
6 Marketing Ideas for Mortgage Loan Officers in 2019
A new year is here! There's no better time to look at trends and marketing ideas for mortgage loan officers in 2019. Here are seven ideas we think will help you gain traction over the next 12 months. 1. Get Creative with Visual Content Remember, content isn’t just...
Why Customer-Focused Content Marketing Rewards You in the Long Run
It’s easy for all of us to get too consumed by our own business. We focus on our to-do list, our challenges, and our goals. So it’s natural, when talking to our customers, to want to focus on our own agendas to accomplish these goals. And after finishing a client’s...
How Your Online and Offline Marketing Work Hand in Hand
You understand that it’s important to market your business, yet bridging the gap between your online and offline marketing remains easier said than done. The truth is, it’s not always simple to see the results of how your online and offline marketing are working...
5 Storytelling Techniques for a Better Brand Story
Every brand has a story; some just tell it better than others. Learning to tell yours well can be the difference between brand engagement and brand abandonment. And we don’t have to tell you which side of that coin you want to be on. Here are five storytelling...
5 Key Benefits of Lead Nurturing for Small Business Owners
Once upon a time (before the Internet came along), businesses had a much larger influence on the typical buyer’s journey. Salespeople held all the cards, so they could shout their message from the rooftops and people had to listen. But times have changed. Today...
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