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Content marketing for small business owners is an important aspect of a well-rounded marketing strategy. But marketing with content is still a new concept for a lot of businesses. Many ask why it matters and how content makes an impact. It’s fairly simple. Content...
These days, personalization isn’t an option, it’s a marketing necessity. If your email content isn’t tailored to the wants, needs, and interests of your audience, you’re going to get lost in the shuffle. Bonus Content: Get a copy of our Marketing Survival Kit. Get...
Let’s be honest: email is a dinosaur. It’s been around for decades, far longer than social media, and was even in use before the invention of the World Wide Web or the popularization of the PC. But despite its long history, email remains a staple channel for both...
'Tis the season for festive dinners and spending time with loved ones. And if you’re a business owner, it’s time to send out the annual holiday card... You do have your cards designed, printed and ready to send, right? Riiiight? If not, don’t fret. Cards are quickly...
Regardless of the industry they're in, most business owners struggle to balance online marketing with the slew of other responsibilities that fall on their plates. When it comes to marketing for financial advisors, there’s an added layer of complication due to the...
If you’re feeling overwhelmed by the rules of compliance for financial advisors, you’re not alone. The good news? With a little careful navigating, you can stay in line with industry regulations and market your services in a way that gets more business in your doors....
An email newsletter should provide unique value to recipients while keeping the sender top of mind for repeat and referral business. Unfortunately, that’s often easier said than done. Let’s look at the anatomy of an email newsletter and identify the components...
Summer is almost here! It’s time to pull out your content calendar and get it ready for the upcoming season. Newsletter topics that are seasonally appropriate (be mindful of holidays too) will keep you relevant and your readers engaged. Getting into the nitty-gritty...
Content marketing is more than a buzzword; it’s an essential strategy for any business owner. That said, if you work in the automotive industry, email and social media probably aren’t the first things on your mind when you get to work. We get that. But both of these...
Ready to give up on email marketing? Not so fast. Email is the most pervasive form of business communication worldwide; of the more than 196 billion emails sent each day, roughly 108 billion originate from the business world. But how do you stand out in that enormous...
Each of the three adult generations -- baby boomers, Gen Xers, and millennials -- consumes content a little differently than the other two. For businesses, this makes reaching multiple audiences with the same message a bit of a challenge. All generations use email to...
Many elements come into play for consumers when choosing to make a transaction. From picking a real estate agent to finding an honest HVAC repairman, we want to feel validated in our decisions. Sure, ads and commercials help give us a starting point for the process,...
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