Your past customers are a huge asset to your business, so it's crucial to maintain a strong relationship with your past and existing clients so they stay loyal. And yet many small businesses spend most of their marketing dollars on finding new customers instead of...
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7 Ways to Engage Your Customers in Meaningful Conversation
The most successful small businesses do more than provide a great product or service — they build strong relationships with their clients and community. Connecting on a deeper level grows trust and long-term loyalty. For one-on-one conversations, phone calls have...
How Insurance Agents Build Customer Relationships Through Email
Email marketing is a great tool to help insurance agents build customer relationships so that when the customer needs something, you are the first person they think of. However, the average person receives so much email marketing that your messages are easily lost in...
What Have You Done For Me Lately? Why Good Customer Engagement Builds Relationships
Aside from being an awesome Janet Jackson song of the late ‘80s, “What have you done for me lately?” may be what your customers are asking when they see yet another "industry statistics" newsletter in their email. Good customer engagement helps to build and strengthen...
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