All too many business owners fall into the trap of sacrificing long-term relationships for short-term gain. Our free ebook, "From Lead to Loyalty," breaks down why you should focus your efforts beyond immediate short-term sales goals and consider the impact long-term...
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Customer Retention Marketing vs. Customer Acquisition Marketing
Your past customers are a huge asset to your business, so it's crucial to maintain a strong relationship with your past and existing clients so they stay loyal. And yet many small businesses spend most of their marketing dollars on finding new customers instead of...
7 Ways to Engage Your Customers in Meaningful Conversation
The most successful small businesses do more than provide a great product or service — they build strong relationships with their clients and community. Connecting on a deeper level grows trust and long-term loyalty. For one-on-one conversations, phone calls have...
Top 10 Customer Retention Presentations on SlideShare
Customer retention should be near and dear to any business owner’s heart—and marketing plan. First of all, it’s 6–7 times more expensive to acquire a new customer than it is to retain an existing one. Therefore, it’s worth your time to investigate the best way to hold...
3 Ways to Increase Customer Retention Through Email Marketing
Your clients are your most valuable assets, but many small business (SMB) owners do a poor job of customer retention, specifically through email marketing. They rely too much on the phone to ring or focus on one event/strategy (like a holiday card) to keep those...
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