Email and social media marketing keep your message in front of past clients and help generate repeat business and referral leads. That’s huge! So why is it that when the budget gets tight, many business owners want to skimp on something so essential to maintaining...
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After School “Snacks” to Fuel Your Online Marketing Creativity
Growing kids require food snacks midway through the day to keep going. Growing businesses require marketing snacks midway through the year to push through. You know the standard marketing to-dos for your business. But do you ever feel inspired to get creative? Whether...
Woah, how did you do that? Cool email trends for 2017
Let’s be honest: email is a dinosaur. It’s been around for decades, far longer than social media, and was even in use before the invention of the World Wide Web or the popularization of the PC. But despite its long history, email remains a staple channel for both...
Why Agents Shouldn’t Do Their Own Insurance Newsletters
Insurance newsletters can be incredibly beneficial to the agent sending them but more often than not, they can be the bane of their existence. While there are a ton of benefits to staying top-of-mind with policyholders through email, there are many pitfalls to going...
Words & Phrases That Label You As Email Marketing Junk Mail
There's a chance that you've been pegged as sending email marketing junk mail, even if you have the best of intentions with your communications. Email marketing, while no easy task, is a necessity to stay in touch with our business colleagues, our ever-growing list of...
Unfamiliarity with SMB Marketing Tools and Best Practices Hurts
As a small/medium business (SMB) owner, you’ve figured out that email marketing works and know that this social media thing could be good for your business. It’s a great way to keep in touch with people who already know you and your company and it’s easy to stay...
Small Business Content Marketing Is Tough!
But It Keeps You Top-of-Mind with Customers So you’re a small business owner and pay a monthly fee to a DIY email newsletter service. That’s great! You're smart and realize that staying top-of-mind with your clients and prospects is the key to repeat business. Now...
DIY is the Wrong Approach to SMB Email Marketing
Do-it-Yourself (DIY) marketing tools are great for small business (SMB) owners. In fact, SMB email marketing and social media marketing are fantastic ways to build your business while providing a continued opportunity to re-engage your clients and prospects. However,...
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