There’s no shortage of breaking news right now. Among all the information coming at us every hour (or every few minutes, it seems) is the news that mortgage rates are low and refinance volume is up. That's no surprise to people who work in the mortgage industry, but...
Take your marketing to the next level
Most Engaging Subject Lines for Loan Officers
The fast-moving world of social media and online advertising can divert attention away from a pillar of customer communication: email marketing. It’s easy to think social media and SEO are everything. While they are important pieces of your marketing strategy, email...
2018 Email Marketing Roadmap for Business
The Email Marketing Roadmap for Small Business We all write and send emails. Most of us do it every day without much thought. When email marketing is part of your business (and it should be!), there is more pressure put on what you write. Having to write emails for a...
7 Marketing Ideas for Loan Officers in 2018
See our updated post on Marketing Ideas for Mortgage Loan Officers for 2019 here. With 2018 quickly approaching, it’s time to think about ways to better your business and start out the year strong. We’re here to help provide great ideas for improving your marketing...
5 Most Engaging Email Subject Lines for Mortgage Loan Officers
There's a symbiotic relationship between email subject lines, open rates, and increased sales. Email opens are key to gaining more business and carefully crafted subject lines are essential for better email open rates. But many loan officers don't give this much...
Loan Officers: 5 Email Marketing Metrics That Make or Break Your Business
Good marketing for a loan officer takes a lot of time to perfect, and measuring email marketing metrics can mean the difference between having a great year or a not-so-great year. You have to have a continuous vested interest in it to see a return on your marketing...
Easy Refis Are Done – How to Grow Your Purchase Loan Business
You know how it goes: when interest rates go up, refinance business tends to go down. As interest rates sank to an all-time low after the 2008 housing crisis, more and more of your business came from people trying to save money and cut interest payments with a...
Email Marketing for Loan Officers – Get More Loans with These Tips
Though it can be a challenge, great email marketing for loan officers is essential to the creation of new loans. Some do it better than others but the reality is that it can be time-consuming, expensive and frustrating when it isn’t effective. What are the keys to...
Why Email Works Better than PPC for Loan Originator Marketing
Talking about loan originator marketing plans for this year with mortgage professionals, I’ve noticed that a lot have tried pay per click (PPC) advertising (Adwords, Bing Ads, etc.) to generate new leads before trying email marketing and nurturing their existing...
We write great emails
Sign up for our newsletter and get the best of our blog, tailored for you.