In an age where a first impression may be made without meeting someone first, it's crucial you're aware of email marketing etiquette. If you want to make the most of your efforts, you need to be sure you're not committing a faux pas that could have you end up in the...
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Turn Business Cards Into Opportunities With OutboundEngine
This is a story about a box full of business cards and how those cards (pictured below) went from collecting dust to generating leads for one OutboundEngine customer. There’s little we won’t do to put a smile on a customer’s face. Our Customer Success team is beyond...
13 Steps for Writing and Editing Your Own Work
You know you need to send out regular communications to your clients so you’ll stay top of mind with them, and you’ve decided it’s time. You’re going to start sending out a regular email newsletter. Then, you’ll post the same content on your website and share it with...
Understanding Email Deliverability, Inbox Rates and Bounce Rates
Email marketers use terms to describe what happens to an email after it is sent. While each one of these terms is different, they are all part of the same email success rate calculation. Bonus Content: Grab a copy of our Email Marketing Roadmap. Get It Now When you...
Email Newsletter Design Best Practices Checklist (10 Steps)
So you want to send an email marketing campaign to your customers. You’ve got your customer list optimized and uploaded into your system of choice, typically an email service provider that you pay a monthly fee to use (since it’s not like you can just CC a few...
It’s Not Them, It’s You – Why Email Marketing “Blasts” Don’t Work
You know how busy you are. There’s work, family, friends, and hopefully even some time for you to exercise or pursue a hobby. You’re checking email as you walk to your office, while you’re waiting in line or maybe while you’re trying to relax after a long day. Then...
5 Email Marketing Mistakes to Avoid in 2014
While there are tons of email marketing mistakes to avoid, there are a still a handful that people really need some guidance when it comes to proper execution. Customer acquisition through email has quadrupled over the past four years, which truly showcases just how...
5 Elements of Good Real Estate Email Newsletters & Templates
Real estate email newsletters have evolved a lot over the years and vary from agent to agent. Some people still aren't doing one while others have a streamlined process, automating their communications to their clients. Whatever the case may be, there's always room...
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