Despite being nearly two decades old, Facebook is still the most popular social platform in the world, reaching 2.91 billion monthly active users by the end of 2021. That means small businesses need to understand how to use Facebook to connect with potential customers...
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How to Set-Up a Small Business Facebook Page
If you’re a small business owner, you realize the importance of having a presence online (in fact, that’s probably why you’re reading this article). While maintaining profiles on sites like Yelp and Google My Business is essential for collecting online testimonials,...
Boosted Posts, Page Promotion, and Lead Gen Ads: Why Facebook Advertising Works
It used to be that you couldn't walk down the sidewalk or drive down the street without seeing advertising. Now we can't browse the internet or go on social media without seeing them either. One of the marketing questions we frequently hear is, “do Facebook ads really...
Facebook Business Page vs Personal Pages: The Differences, Do’s and Don’ts
Many of our clients come to us with the same question -- what’s the difference between a Personal Profile and a Business Page on Facebook? Understanding the difference between the two, and what type of content to share on each one, is critical to staying relevant as a...
7 Facebook Post Ideas for Insurance Agents
Times have changed for insurance agents when it comes to marketing, and social media is a big part of the new picture. While it’s not necessarily a new business driver, it’s a must-have aspect of marketing that helps maintain relationships with your policyholders and...
10 Annoying Facebook Mistakes Your Business Should Avoid
Facebook is a fantastic way to connect with clients, but using it the wrong way and filling everyone’s feed with annoying posts can quickly turn into a marketing disaster. That’s right: you can make some pretty ugly Facebook mistakes that turn off your fans just as...
9 Pro Tips: Marketing Ideas for Real Estate Agents
See our updated post on Marketing Ideas for Real Estate Agents for 2018 here. Are you a real estate agent looking for marketing ideas? My primary piece of advice is that you need to put your customers’ needs first. While all forms of marketing should encourage your...
Why Facebook’s Organic Traffic Drop is Good for Your Business
The news and reports about Facebook's organic traffic drop are true. Over the past 12 months, Facebook has been slowly turning down the organic reach of posts from business pages in their fans’ New Feeds. While this publicly acknowledged move from Facebook has...
Top 5 Real Estate Facebook Page Tips for Beginners
From simple to sophisticated, the top 5 real estate Facebook tips are not all intuitive. For a real estate professional, it can be challenging to constantly engage your Facebook audience. As the pace of social media increases, people’s time and attention are stretched...
Facebook for Loan Officers: 5 Cover Image Tricks to Drive Leads
One of the most overlooked things about Facebook for loan officers is the cover photo. Yes, that photo at the top of your business page that acts as a background image for your brand. It’s so important, especially because of the impact it has on your news feed...
5 Real Estate Agent Facebook Page Updates to Make Today
While it might not be spring-cleaning time yet, I have a few real estate agent Facebook page updates that you can easily do in a few minutes. Think about it. When was the last time that you revisited these pages to update your contact information or images? That, and...
10 Ways Real Estate Agents Can Get More Likes on Facebook
Real estate agents can get more likes on Facebook by having killer Facebook Business Pages, full of interesting and engaging content. After looking at some of the more successful Facebook pages out there for real estate agents, I’ve come up with a list of 10 things...
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