Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a strategy for deciding what to share on social media? The good news is: you don't always have to write...
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How to Write Good Facebook Posts – 6 Tips for Small Business Success
Despite being nearly two decades old, Facebook is still the most popular social platform in the world, reaching 2.91 billion monthly active users by the end of 2021. That means small businesses need to understand how to use Facebook to connect with potential customers...
How to Set-Up a Small Business Facebook Page
If you’re a small business owner, you realize the importance of having a presence online (in fact, that’s probably why you’re reading this article). While maintaining profiles on sites like Yelp and Google My Business is essential for collecting online testimonials,...
3 Steps to Getting More Yelp Reviews for Your Auto Repair Shop
Referrals aren’t easy to come by, and asking for online reviews for your auto repair shop adds a whole new layer of difficulty to the challenge. But when 88 percent of customers trust online reviews as much as personal recommendations, that’s a challenge worth...
Which Performs Better? LinkedIn Sponsored Updates vs. Facebook Promoted Posts [Metrics]
The world of pay-to-play advertising with Facebook and LinkedIn can be scary. How much money should you spend to get results? What will your results look like? Is it really worth paying anything at all? As a business owner, you should want to spread your influence...
5 Tricks to Getting Real ROI from Your Facebook Business Page
Social is just fun and games and the thought of getting an ROI from something like Facebook is just a farce, right? Wrong! That couldn’t be further from the truth. Getting ROI from Facebook for your business is possible; you just need to be clever in how you convert...
10 Annoying Facebook Mistakes Your Business Should Avoid
Facebook is a fantastic way to connect with clients, but using it the wrong way and filling everyone’s feed with annoying posts can quickly turn into a marketing disaster. That’s right: you can make some pretty ugly Facebook mistakes that turn off your fans just as...
30 Quick Tips to Spring Clean Your Social Media Presence
Spring cleaning may have deep roots – in some cultures it is associated with the symbolic new year, sweeping out the old and welcoming the new. You probably do some form of this in your home, whether it’s giving your house a scrub down or cleaning out your closets....
How to Grow Your Social Networks
Yesterday, we hosted a webinar on how to grow your social networks, covering the big three sites: Facebook, Twitter, and LinkedIn. We had an incredible turnout and a lot of great questions. More importantly, we were able to send everyone away with some powerful...
Why Facebook’s Organic Traffic Drop is Good for Your Business
The news and reports about Facebook's organic traffic drop are true. Over the past 12 months, Facebook has been slowly turning down the organic reach of posts from business pages in their fans’ New Feeds. While this publicly acknowledged move from Facebook has...
Top 5 Real Estate Facebook Page Tips for Beginners
From simple to sophisticated, the top 5 real estate Facebook tips are not all intuitive. For a real estate professional, it can be challenging to constantly engage your Facebook audience. As the pace of social media increases, people’s time and attention are stretched...
How to Use Facebook for Small Business [Getting Started Guide]
Using Facebook for small business marketing can be challenging, especially if you've never used Facebook for your business before now. While business of all sizes have helped pioneer the way in which Facebook users interact with businesses online, there are still...
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