Looking for the do's and don'ts of social media for business owners? You've come to the right place. The constant evolution of social media can make it difficult to stay on top of etiquette and best practices for those platforms, especially if you're an infrequent...
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How to Write Good Facebook Posts – 6 Tips for Small Business Success
Despite being nearly two decades old, Facebook is still the most popular social platform in the world, reaching 2.91 billion monthly active users by the end of 2021. That means small businesses need to understand how to use Facebook to connect with potential customers...
How to Set-Up a Small Business Facebook Page
If you’re a small business owner, you realize the importance of having a presence online (in fact, that’s probably why you’re reading this article). While maintaining profiles on sites like Yelp and Google My Business is essential for collecting online testimonials,...
9 Steps on How to Make an Email Marketing Calendar
What goes into building an email marketing calendar? Each year, our team of professional writers and editors plan an email and social media campaign calendar for OutboundEngine's 10,000 customers. The content they plan spans across industries from real estate to...
How to Set Up an Instagram Business Account
With roughly 1 billion active monthly users, Instagram long passed being categorized as a niche social network. It's one of the most popular, fastest growing social media platforms and one that your business should be using. If you haven't yet, it's time to set up...
Why Customer-Focused Content Marketing Rewards You in the Long Run
It’s easy for all of us to get too consumed by our own business. We focus on our to-do list, our challenges, and our goals. So it’s natural, when talking to our customers, to want to focus on our own agendas to accomplish these goals. And after finishing a client’s...
The 5 Definitive Questions to Ask When Building Your Brand
Brand, branding, a name brand. If you run your own business, then you’ve heard all of these terms and more. You know you need to “brand” yourself, but what does that mean? How do you go about building your brand? A great definition is this one: “Branding is the art of...
8 Things You Need To Update On Your LinkedIn Profile Today
When was the last time you went to update your LinkedIn profile? Chances are, it's been quite some time and your profile is not giving the best impression of who you are professionally. Are you a LinkedIn “newbie”? Do you rarely update your LinkedIn profile or...
4 Tips to Help Get Loan Officers Using Social Media
The idea of loan officers using social media seems like something that would be for just personal use. We could never really see ourselves following a broker on Twitter or “liking” their Facebook page. Why would we want to opt-in to see more self-promotional spam...
How to Use Twitter for Business (Getting Started)
When the average business person thinks about Twitter, the first thing that comes to mind might not be how it engages them with their community; instead, most people think of celebrities, politicians, and news outlets. In reality, Twitter’s 328 million monthly active...
The 5 Most Overlooked Business Benefits of Social Media
Social media -- a never ending topic of discussion among small business owners for years now. And depending on your experience, it can actually be pretty divisive. Business owners either love social media or can’t seem to see its value at all. The truth? There are a...
Woah, how did you do that? Cool email trends for 2017
Let’s be honest: email is a dinosaur. It’s been around for decades, far longer than social media, and was even in use before the invention of the World Wide Web or the popularization of the PC. But despite its long history, email remains a staple channel for both...
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