You’ve crafted the perfect email campaign and your newsletter is all ready to go. Yes! But wait, are you sure? Have you gone through your pre-send email checklist? We do every time, and we’ve been in the email business for a while. Email marketing is all about gaining...
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5 Essential Social Media To-Dos When You Have No Time
Whether you’re showing homes, booking appointments, selling policies or managing someone’s finances, extensive free time is a luxury few of us get to experience. For many business owners who find themselves overscheduled, social media marketing is the first thing to...
Beginner’s Guide to Engaging Email Marketing
Creating an email newsletter and sending it to your entire contact list seems like an easy enough marketing strategy for many in the business world. But to really connect with clients, you have to engage, which is often more difficult. If you have an email marketing...
10 Reasons Your Business Isn’t Getting Online Reviews
Online reviews pack a powerful punch! Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? Or that 72 percent will take action after reading a positive review? With the statistics piling up in favor of online reviews,...
Pinpointing The Right Time to Ask for Referrals (and How to Do It)
It’s no secret that as a business you need to stay top-of-mind with your clients so that they can give you that sweet repeat business and even sweeter referral business -- truly the gift that keeps on giving. Being excellent at what you do helps you attract new...
How to Grow Your Social Networks
Yesterday, we hosted a webinar on how to grow your social networks, covering the big three sites: Facebook, Twitter, and LinkedIn. We had an incredible turnout and a lot of great questions. More importantly, we were able to send everyone away with some powerful...
Tips to Create Bright, Interior MLS Photos with Your Phone
Chances are, you didn't get into real estate because you’re interested in photography. Yet we all know that when your client takes to the Internet to look for a new home, they’ll scroll through seemingly endless MLS listings. In that moment, your photos either grab...
Top 10 Most Frequently Asked Email Marketing Questions and Answers
Having sent over 500 million emails on behalf of our clients, people looking to grow their businesses frequently turn to us for email marketing questions and answers. We’ve compiled 10 of the most frequently asked email marketing questions and answers in a single list...
3 Risky Email Marketing Techniques That Could Actually Increase Engagement
When it comes to taking risks with your marketing, it’s all about finding a happy medium. While there are certainly plenty of tried-and-true techniques for optimizing your email and social media marketing, sometimes shaking things up a bit can pay off. Unless you’re...
9 Pro Tips: Marketing Ideas for Real Estate Agents
See our updated post on Marketing Ideas for Real Estate Agents for 2018 here. Are you a real estate agent looking for marketing ideas? My primary piece of advice is that you need to put your customers’ needs first. While all forms of marketing should encourage your...
9 Tips for General Contractors Using Lead Gen Companies
If you’re a home improvement or general contractor, chances are you’re looking to lead gen companies for business this year. There are a lot of companies out there, and if you’re not familiar with how to get the most from them, they can easily become more trouble than...
4 Secrets to Finding Inspiration, Motivating Yourself to Write and Making it Meaningful
Some people don’t think they’re “creative,” or that they can’t write. But I believe that the average person can be and do both of those things, especially when they care about the subject they’re communicating about. No matter what you’re writing – an email...
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