Small business email marketing works. We know that it does. It's the most direct way to stay in touch with your current and potential customers and tracking your ROI is extremely simple. However, figuring out exactly where to get started can be somewhat challenging....
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Email Marketing Pitfalls and Power Words (No, You Can’t Use the Word “FREE”)
A lot of you might be aware of the email marketing pitfalls that are around every corner. One of the words that you'd like people would like to see is "FREE" in all caps, but more often than not, that'll put you into the spam folder. When doing a bit of research on...
How to Calculate Customer Worth for Promotional Products Distributors
Whether it’s getting a new client or keeping an old one, how do you calculate customer worth? In the world of “best practices” and professional marketers, they call it lifetime value (LTV). Listen up, Promotional Products Distributors, I'm going to walk you through...
Watch Your Small Business Productivity Soar With These 5 Tips
Small business productivity is significantly dependent on how best you can approach prioritization and time management. That, and staying focused is tough sometimes. It takes time, research, motivation, and a plan. And if you’re like the rest of us, sometimes, getting...
8 Tips on How to Build an Email List for Your Small Business
Email marketing is an elegant, simple solution for your small business, but learning how to build an email list can be challenging at first. Don't let the task of compiling an email contact list stop you from taking full advantage of the benefits that this marketing...
5 Ways On How To Keep Up With Social Media
Ever wonder how to keep up with social media and the changes that seem to happen overnight? We’ve all done it. You wake up, check your Facebook and realize that everything has changed! The new landscape is confusing and you do not know where to start trying to...
Words & Phrases That Label You As Email Marketing Junk Mail
There's a chance that you've been pegged as sending email marketing junk mail, even if you have the best of intentions with your communications. Email marketing, while no easy task, is a necessity to stay in touch with our business colleagues, our ever-growing list of...
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