Once upon a time (before the Internet came along), businesses had a much larger influence on the typical buyer’s journey. Salespeople held all the cards, so they could shout their message from the rooftops and people had to listen. But times have changed. Today...
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Real Estate Sales: Lead Nurturing Through Email Campaigns
Ever wonder what lead nurturing through email campaigns can do for your real estate business? In any given day, you probably have contact with at least one or two people who have the potential to be future clients. Friends of friends, the chef at your favorite...
The Usefulness of Lead Nurturing for Small Business Owners
Lead nurturing for small business owners is a practice used by marketers and businesses to help guide potential prospects (and even current customers) to making the decision to do business with you. Whether this is through email, social media, trade shows, or direct...
A Lesson in Small Business Lead Nurturing Through Content Marketing
We work with a variety of industries and have learned that small business lead nurturing is sometimes a very unfamiliar concept. A lot of small business owners we work with have a few hundred email contacts in their database and some of them might be buying lists of...
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