There’s no shortage of breaking news right now. Among all the information coming at us every hour (or every few minutes, it seems) is the news that mortgage rates are low and refinance volume is up. That's no surprise to people who work in the mortgage industry, but...
Take your marketing to the next level
Power Your Marketing Automation With These 4 Tips
When a business owner watches a long-time customer take their business to a competitor, it hurts. When it happens repeatedly, it not only damages the ego but the bottom line. Around this time a business owner begins to wonder what they could be doing to keep this from...
6 Marketing Ideas for Mortgage Loan Officers in 2019
A new year is here! There's no better time to look at trends and marketing ideas for mortgage loan officers in 2019. Here are seven ideas we think will help you gain traction over the next 12 months. 1. Get Creative with Visual Content Remember, content isn’t just...
Boosted Posts, Page Promotion, and Lead Gen Ads: Why Facebook Advertising Works
It used to be that you couldn't walk down the sidewalk or drive down the street without seeing advertising. Now we can't browse the internet or go on social media without seeing them either. One of the marketing questions we frequently hear is, “do Facebook ads really...
How to Show Genuine Customer Appreciation: 6 Actionable Ideas
Is customer appreciation a part of your current marketing strategy? If not, it could be hurting your business. Whether you realize it or not, reciprocity is a powerful psychological trigger -- one that makes customers more likely to return your generosity in the form...
2018 Business Health Checkup
Just like we should be going to the doctor for checkups to be sure we're in good shape, your business should get a regular checkup, too. Read on for your business health checkup for 2018 (tracksuits not required): Exercise Regularly Are your social media accounts...
Take notes. Remember the details. Do better business.
When you leave a uniquely productive meeting, you feel like the king of the world. “That’s business done right,” you think to yourself … until you sit down to follow up and realize you can’t remember anything! A lapse in memory can happen to the best of us. But...
Marketing Compliance for Financial Advisors (Q&A With Dynamic Wealth Advisors)
Most financial advisors do not have the revenue or staff to manage all of the systems, compliance and technology it takes to be successful. Dynamic Wealth Advisors (DWA) knows this all too well and has decided to do something about it. DWA helps advisors handle...
Woah, how did you do that? Cool email trends for 2017
Let’s be honest: email is a dinosaur. It’s been around for decades, far longer than social media, and was even in use before the invention of the World Wide Web or the popularization of the PC. But despite its long history, email remains a staple channel for both...
10-Step Recipe for Email Marketing Growth
Email marketing is still the best way to increase brand awareness and acquire, convert and retain new customers. Unfortunately, there’s no exact recipe for email marketing growth. Every business is different. But with the right ingredients, you can approximate your...
Holiday Card Alternatives: 9 Marketing Ideas to Rock Your Outreach
'Tis the season for festive dinners and spending time with loved ones. And if you’re a business owner, it’s time to send out the annual holiday card... You do have your cards designed, printed and ready to send, right? Riiiight? If not, don’t fret. Cards are quickly...
Get More Reach on Social Media (5 Tips for Business Owners)
Social media for business can be exciting for the DIY marketer, especially in the beginning. But things can get complicated in a hurry. You hit those little plateaus, engagement falls off, and suddenly things feel stagnant. No matter what you do, you just can’t seem...
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