Videos go viral and unexpected topics trend on Twitter every day. Wouldn’t it be great if you could capitalize on what’s trending on Facebook and Twitter and show your followers that you’re not just a small business owner, but also a social-savvy conversationalist?...
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Turn Business Cards Into Opportunities With OutboundEngine
This is a story about a box full of business cards and how those cards (pictured below) went from collecting dust to generating leads for one OutboundEngine customer. There’s little we won’t do to put a smile on a customer’s face. Our Customer Success team is beyond...
Referrals, Marketing and Seizing the Moment: Real Advice From a Real Estate Agent
With a decade under her belt as a residential real estate agent, Cindy Welsh has tested strategies both traditional and innovative to find just the right mix to grow her own business. Known for her dedication and genuine concern for her clients, Cindy has built a...
10 Lessons Insurance Agents Can Learn from Uber’s Marketing Strategy
Insurance agents can learn a lot from Uber’s business success and marketing strategies, both the good and the bad. While Uber’s business model is nothing like that of an insurance agent, many aspects of its marketing triumphs and troubles are universally applicable to...
Scary Marketing Strategy: Are You One of These Marketing Monsters?
No matter which industry you’re in, keeping in touch with your clients until they’re ready for your services is crucial for a successful marketing strategy. But even those with the best of intentions can sometimes come off a bit scary thanks to a few common marketing...
4 Emotional Elements That Are Vital to Storytelling in Marketing
As I’ve covered in a previous post, storytelling in marketing is a powerful tool. In fact, our brains will invent stories, even when there is no actual story present. However, there’s more to good content marketing than good storytelling. One of my colleagues recently...
10 More of the Worst Stock Photos for Your Marketing
Back by popular demand, it's the worst stock photos for marketing your business, part deux! As I explained in our last entry, creating designs for email campaigns requires slogging through a LOT of stock imagery, from the mediocre to the very bad to the completely...
The 5 Steps to Smart Real Estate Agent Marketing Investments [Part 2]
Yesterday, I posted the first two steps to making smart real estate marketing investments. That post covers two reasons the most common marketing activities real estate agents invest in don’t hit the mark. They are: Targeting the wrong audiences Investing in low-ROI...
The 5 Steps to Smart Real Estate Agent Marketing Investments [Part 1]
Real estate agents' marketing investments need to be smart and backed by statistics. However, as I recently discussed in a post, real estate agents keep investing in the wrong marketing activities that target the wrong audiences and have terrible return on investment...
Top 10 Worst Stock Photos for Your Marketing
As a designer who specializes in graphics for OutboundEngine’s email campaigns, I spend a lot of time looking at—and filtering out—stock photos. The huge number of options available can be downright intimidating; popular stock providers Shutterstock and iStock each...
Why Customer Retention Marketing is Important for Small Businesses
Customer retention marketing for small business owners is so important to make your business successful. A lot of our customers in mortgage, real estate, insurance, and promotional products distribution are familiar with word-of-mouth marketing but a lot really don’t...
Marketing Your Real Estate Services
A lot of you might already be thinking about how to market real estate services next year. With the New Year coming quickly, it’s time to start planning your marketing campaigns, or, in a shameless plug, let someone do it for you. Following up with past clients has...
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