How often you’re in front of your clients, and the quality of your brand identity, can literally make or break the success of your business. We all know that keeping in touch with clients leads to retention, and an increase in word of mouth, but I want to talk about...
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Mortgage Refinance Applications are Booming: How Loan Officers Can Make the Most of It
There’s no shortage of breaking news right now. Among all the information coming at us every hour (or every few minutes, it seems) is the news that mortgage rates are low and refinance volume is up. That's no surprise to people who work in the mortgage industry, but...
Why DIY Marketing Isn’t the Best Approach for Businesses [12 Pitfalls]
Email and social media marketing keep your message in front of past clients and help generate repeat business and referral leads. That’s huge! So why is it that when the budget gets tight, many business owners want to skimp on something so essential to maintaining...
Grow Your Email Contact List, Grow Your Business (14 Tips)
Email marketing is the perfect means of forging long-lasting relationships and driving revenue long term. But the success of your campaigns directly depends on the quality of your email list. Luckily, building a targeted email list isn’t as hard as it used to be. Here...
How Your Online and Offline Marketing Work Hand in Hand
You understand that it’s important to market your business, yet bridging the gap between your online and offline marketing remains easier said than done. The truth is, it’s not always simple to see the results of how your online and offline marketing are working...
7 Creative Sources of Inspiration for Entrepreneurs
I write and edit for a living. As someone who needs to be “creative” on cue, even when I’m tired, sick or feel like my creative tank is running on empty, I keep an inspiration file to help me find my mojo when it is in short supply. Entrepreneurs face a similar...
Scary Marketing Strategy: Are You One of These Marketing Monsters?
No matter which industry you’re in, keeping in touch with your clients until they’re ready for your services is crucial for a successful marketing strategy. But even those with the best of intentions can sometimes come off a bit scary thanks to a few common marketing...
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