Buying real estate leads is a gamble. Sometimes you win, and sometimes you lose. Before you take that risk, think hard. Do you have the ability to take a gamble with your hard-earned dollars? Most real estate agents do not, especially now that the market has become...
Take your marketing to the next level
Marketing 101: Everything New Real Estate Agents Need to Know
Starting a new career is a big deal. It can be exciting and thrilling. It can also be nerve-wracking and overwhelming. For those just beginning in real estate, we've compiled everything new real estate agents need to know about establishing and marketing your new...
How To Have Better Client Meetings for Real Estate Agents
If you've been following along with our content, you are familiar with this mantra: social media is a complement to in-person interaction, not a replacement for it. The thing is, for most people, using social media is way easier than talking to someone face-to-face....
7 Signs You Should Call a Real Estate Prospect
Americans check their smartphones an astonishing 8 billion times per day. Between push notifications, texts and calendar reminders, cellphones make the short pilgrimage from pocket to palm about every five minutes. Real estate agents who want to literally get in front...
Are Real Estate Agents Leaving Money on the Table? [Quiz Results]
At the end of 2014, we challenged agents who read our blog to show us how much they know about real estate agent marketing. Specifically, we gave them a quiz with specific scenarios to see how much money they might be leaving on the table. This quiz hit close to home...
12-Piece Real Estate Agent Marketing Ideas Toolbox for 2015
In the last 12 months, I have written a lot about real estate agent marketing ideas. Those posts have helped agents increase their social media presence, establish their content marketing strategy, increase referrals and retain more clients. We have a few hundred...
Real Estate Agents Make Bad Marketing Investments, but There’s Hope!
It’s tough trying to figure out what might be bad marketing investments, especially for real estate agents. That is, it’s tough without having any guidance or statistics to guide you. The long and short of it is this: real estate agents continue to invest in marketing...
The 5 Steps to Smart Real Estate Agent Marketing Investments [Part 2]
Yesterday, I posted the first two steps to making smart real estate marketing investments. That post covers two reasons the most common marketing activities real estate agents invest in don’t hit the mark. They are: Targeting the wrong audiences Investing in low-ROI...
The 5 Steps to Smart Real Estate Agent Marketing Investments [Part 1]
Real estate agents' marketing investments need to be smart and backed by statistics. However, as I recently discussed in a post, real estate agents keep investing in the wrong marketing activities that target the wrong audiences and have terrible return on investment...
The 3 Worst Marketing Investments Real Estate Agents Make
The list of the worst marketing investments real estate agents can make might surprise you. Earlier, I wrote about the number one reason agents make bad marketing investments, which was that they don’t market to the right audiences. Now, let’s talk about what some of...
5 Ways to Lose a Listing (and How to Stop it from Happening to You)
The real estate business can be rewarding, but it can be tough. It’s all about getting the listing and then finding the right buyer so your clients walk away happy with a little more money in their pockets. The challenge you probably face is landing the listing in the...
Understanding the Basics of Lead Conversion for Real Estate Agents
There is no magic bullet to lead conversion for real estate agents. There is also a lot that you might not know either. What is a conversion anyways? What is the difference between leads and contacts? How do I make sure I am getting a return on my marketing...
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