With a decade under her belt as a residential real estate agent, Cindy Welsh has tested strategies both traditional and innovative to find just the right mix to grow her own business. Known for her dedication and genuine concern for her clients, Cindy has built a...
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Are Real Estate Agents Leaving Money on the Table? [Quiz Results]
At the end of 2014, we challenged agents who read our blog to show us how much they know about real estate agent marketing. Specifically, we gave them a quiz with specific scenarios to see how much money they might be leaving on the table. This quiz hit close to home...
9 Pro Tips: Marketing Ideas for Real Estate Agents
See our updated post on Marketing Ideas for Real Estate Agents for 2018 here. Are you a real estate agent looking for marketing ideas? My primary piece of advice is that you need to put your customers’ needs first. While all forms of marketing should encourage your...
3 Ways to Fail at Marketing for Real Estate Agents [Infographic]
Real estate agents try countless marketing ideas to help grow their businesses, yet they continue to invest in expensive, low-yielding channels. After looking into the various ways real estate agents spend their marketing dollars, I had an “ah-ha” moment: Real estate...
Real Estate Agents: Worried about the Zillow-Trulia Acquisition? Don’t Be.
The news that Zillow will acquire Trulia has many real estate agents worried that the combined company will drive up their marketing costs and make it harder to land new listings. Whether you’re using Zillow or Trulia already, or have stayed away from purchasing...
Top 5 Real Estate Facebook Page Tips for Beginners
From simple to sophisticated, the top 5 real estate Facebook tips are not all intuitive. For a real estate professional, it can be challenging to constantly engage your Facebook audience. As the pace of social media increases, people’s time and attention are stretched...
Understanding the Basics of Lead Conversion for Real Estate Agents
There is no magic bullet to lead conversion for real estate agents. There is also a lot that you might not know either. What is a conversion anyways? What is the difference between leads and contacts? How do I make sure I am getting a return on my marketing...
Top 7 Best Real Estate Marketing Blog Posts for 2014
2013 was a very busy year for our blog, so narrowing down the best real estate marketing blog posts was no small task. At OutboundEngine, we work to help real estate agents and other small business market themselves through email, social media, and high quality...
5 Elements of Good Real Estate Email Newsletters & Templates
Real estate email newsletters have evolved a lot over the years and vary from agent to agent. Some people still aren't doing one while others have a streamlined process, automating their communications to their clients. Whatever the case may be, there's always room...
The Value of Email Marketing Campaigns Outside the Inbox
Email has been around for decades and for a while, the value of email marketing has simply been measured by opens, clicks, and ever-evolving metrics. These are great indicators of a number of things. If your emails aren't having a high deliverability rate, then you...
7 Marketing Ideas for Real Estate Agents
See our updated post on Marketing Ideas for Real Estate Agents for 2019 here. Marketing ideas for real estate agents can take many shapes and price forms. You maybe use some form of direct mail to both your current clients and to new prospects. Perhaps you invest...
A Lesson in Small Business Lead Nurturing Through Content Marketing
We work with a variety of industries and have learned that small business lead nurturing is sometimes a very unfamiliar concept. A lot of small business owners we work with have a few hundred email contacts in their database and some of them might be buying lists of...
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