According to 85% of small businesses, word of mouth referrals are the number one way they acquire new customers. That’s huge! Even better news: we know the secret to generate referral business: marketing automation. How did we come to this conclusion? We started with...
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3 Little Things That are Quietly Killing Your Referral Business
What are you doing to build your referral business? If you’re like most of the clients we serve at OutboundEngine, the best leads and sales come from referrals. You're probably aware that referrals usually don’t just happen, either. Three things typically take place...
3 Best Kept Secrets for Getting Referral Business
Growing your referral business isn’t always a comfortable or easy process. While you can play the build-it-and-they-will-come game, we all know that getting referral business requires active planning and execution. 85 percent of small businesses say word-of-mouth...
Referrals, Marketing and Seizing the Moment: Real Advice From a Real Estate Agent
With a decade under her belt as a residential real estate agent, Cindy Welsh has tested strategies both traditional and innovative to find just the right mix to grow her own business. Known for her dedication and genuine concern for her clients, Cindy has built a...
5 Solutions for Insurance Agents Looking to Increase Policyholder Retention and Referrals
Sixty-five percent of insurance agents list referrals as their primary source of leads, and 60 out of 100 new leads come directly from referrals. That sounds pretty good, right? But consider this: While 91 percent of consumers say they’re willing to give business...
Want More Word-of-Mouth Referrals from Social? Stop Collecting and Start Connecting
There’s no question that word-of-mouth referrals are effective — 92 percent of customers believe recommendations from friends and family over all forms of advertising. Yet so many businesses continue to focus their social media efforts on collecting new fans and...
Pinpointing The Right Time to Ask for Referrals (and How to Do It)
It’s no secret that as a business you need to stay top-of-mind with your clients so that they can give you that sweet repeat business and even sweeter referral business -- truly the gift that keeps on giving. Being excellent at what you do helps you attract new...
Use These 10 Steps to Get Referral Business from Your Clients
Everyone loves referral business! Unfortunately, not everyone takes an active interest in generating referral leads. Consider the following statistic: 91 percent of consumers are willing to give referrals, yet only 11 percent of people ask for them. It doesn't take a...
5 Reasons Your Past Clients Aren’t Sending You Referrals
In 2014, the most successful marketing tool for small businesses (by far) was friend referrals (52.2 percent), according to eMarketer. This makes sense given that 85 percent of small businesses say word-of-mouth referrals are the number one way that new prospects find...
Is Your Email Strategy Driving Your Referral Business? It Should.
No matter what industry you’re in, your business is growing due largely to referral business from your past clients. Consider these two stats: 85 percent of small businesses say that word-of-mouth referrals are the number one way that new prospects find out about...
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