For professionals who work and thrive in industries that have long sales cycles, creating long-lasting client relationships is critical for sustainable (and repeat!) business. But with an ever-growing to-do list and a full calendar, how do you make time to build those...
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How Insurance Agents Build Customer Relationships Through Email
Email marketing is a great tool to help insurance agents build customer relationships so that when the customer needs something, you are the first person they think of. However, the average person receives so much email marketing that your messages are easily lost in...
How to Nurture Client Relationships with Email Marketing
All businesses confront the on-going question of how to nurture client relationships and bring them to fruition via new sales and loyalty. Small business owners face the uphill battle of doing so with limited available time and resources. Email marketing can...
Email Subject Lines Are Like First Impressions
Email subject lines are the first thing someone sees when your email arrives in their inbox. If you think about it, it's quite similar to the first time you meet someone new. Are you smiling? Did you shake their hand? What are you wearing? Did you make them feel...
12 Reasons an Email Marketing Strategy Benefits Small Businesses
What's your email marketing strategy for keeping in touch with your customers? You know, stay top of mind and nurture those relationships you worked so hard to get in the first place. If your answer doesn't include "at least once a month I..." you're ignoring your...
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