With 65 percent of U.S. adults on social media, your business presence on these channels should be a given. But just being present isn’t enough. Social media is about social interaction. Your goal should be to engage customers, build relationships and stay top of...
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Top 10 Small Business Marketing Blog Posts for 2014
As we look at 2013 in the rearview mirror, it’s smart to remember and learn from the top small business marketing blog posts from this past year. Looking back at the post we’ve published about email marketing, social media marketing, and content marketing, we thought...
The Usefulness of Lead Nurturing for Small Business Owners
Lead nurturing for small business owners is a practice used by marketers and businesses to help guide potential prospects (and even current customers) to making the decision to do business with you. Whether this is through email, social media, trade shows, or direct...
All I Want for Christmas [Small Business Marketing Themed Wish List]
Small business marketing is probably the last thing on your minds this time of year, but hear me out. The holiday and vacation coming up for a lot of us, we’ll be settling down for some much-needed R&R. With Christmas just around the corner, I’ve put together a...
Customer Nurturing vs. Lead Generation: Do You Have the Right Focus?
A lot of professionals are worried about spending too much time with customer nurturing as opposed to lead generation, especially on social media channels. However, if the majority of your business comes from referrals, are you wasting your time on social media...
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