According to Hootsuite, social media platforms reached 4.6 billion users in 2021, with 13.5 people joining social media every single second! Long story short, social media marketing should play a big role in your brand strategy and success. Here are a few ways to use...
Take your marketing to the next level
How to Write Good Facebook Posts – 6 Tips for Small Business Success
Despite being nearly two decades old, Facebook is still the most popular social platform in the world, reaching 2.91 billion monthly active users by the end of 2021. That means small businesses need to understand how to use Facebook to connect with potential customers...
10 Reasons You’re Losing Followers on Social Media
When you started building your business social pages, you likely had a number of goals in mind. Maybe you wanted to increase brand awareness, earn referrals or convert sales. But one thing you definitely didn't hope for was losing followers on social media. It's...
How to Get More Followers (Without Begging)
Not that long ago, having a social media presence wasn't a must because not everyone used social media. However, over the past decade, the percentage of American adults on social media grew from 26 in 2009 to 72 percent in 2021! We're talking basically 3 out of 4...
Should You Buy Leads? Try These Strategies First.
For some small business owners, buying leads sounds like a good idea. At first glance, it seems to be a shortcut to more business -- after all, you're constantly struggling to get your brand in front of more people, so why not take the most direct route? But all too...
How to Thrive In Any Market: A 5-Point Plan for Small Businesses
No one knows what the future holds. In every industry, small businesses are facing uncertainty and upheaval. You likely can’t do business the same way you did a month ago. You might be worried about your income, and maybe even about your business making it through....
Boosted Posts, Page Promotion, and Lead Gen Ads: Why Facebook Advertising Works
It used to be that you couldn't walk down the sidewalk or drive down the street without seeing advertising. Now we can't browse the internet or go on social media without seeing them either. One of the marketing questions we frequently hear is, “do Facebook ads really...
2018 Social Media Guide for Business
At OutboundEngine, we believe every business deserves marketing automation. We also know not every business owner has the time, budget or expertise to take on the marketing tasks needed to promote and grow their business. Therefore, we've put together this free handy...
3 Ways How Small Business Social Media Marketing Works
Social media marketing is no longer a nice idea, it’s a must. The rise of online social networks, and the increase in their popularity around the world, has been phenomenal indeed, and the trend shows no signs of slowing down. People use them for all the normal...
How to Use Twitter for Business (Getting Started)
When the average business person thinks about Twitter, the first thing that comes to mind might not be how it engages them with their community; instead, most people think of celebrities, politicians, and news outlets. In reality, Twitter’s 328 million monthly active...
Holiday Card Alternatives: 9 Marketing Ideas to Rock Your Outreach
'Tis the season for festive dinners and spending time with loved ones. And if you’re a business owner, it’s time to send out the annual holiday card... You do have your cards designed, printed and ready to send, right? Riiiight? If not, don’t fret. Cards are quickly...
Get More Reach on Social Media (5 Tips for Business Owners)
Social media for business can be exciting for the DIY marketer, especially in the beginning. But things can get complicated in a hurry. You hit those little plateaus, engagement falls off, and suddenly things feel stagnant. No matter what you do, you just can’t seem...
We write great emails
Sign up for our newsletter and get the best of our blog, tailored for you.