For many small businesses, priority number one is figuring out how to stand out from the competition and achieve wider awareness in your local market. But what's the best strategy? Should you focus on offline or online marketing? How do you prioritize marketing tasks?...
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How to Balance Marketing and Sales When Running A Small Business
75% of small business owners know that marketing is an effective method for attracting new business. More than 40% of salespeople say prospecting is the most challenging part of the sales process. With limited time and budget, it can be hard to strike a balance...
8 Tactics and Techniques for Successfully Marketing a Local Business
Successfully marketing a local business in your area is a great way to build a following of repeat customers who live and work nearby. This strategy takes a little elbow grease and lots of creativity but it can really pay off. The best, most efficient ways to...
The Not So Small Truth About Small Business
The spark that ignites the entrepreneurial spirit to start a business, to be economically independent and truly own something, remains the cornerstone of the American dream that helped lay the foundation of America itself. America’s economy was built by small...
24 Apps to Help Your Small Business Run Smoothly
If you're like many professionals, you've looked for apps to help your small business run smoothly. In a recent small business trends report, 13% of owners surveyed said that administrative tasks were their biggest challenge. In addition, another 13% claimed time...
How to Run a Meeting: Tips and Advice for an Efficient Meeting
We have all been either a victim or a perpetrator of meaningless meetings. You've likely asked yourself at one time or another if people have any idea of how to run a meeting. Jimmy Miller, Director of Training and Development at OutboundEngine, designed a 90-minute...
How to Set a Marketing Budget for Your Small Business
Creating a marketing budget for your small business used to involve a lot of guesswork. Flinging spaghetti at the wall and seeing what stuck was the norm. This trial and error approach is both expensive and ineffective. Now, small business owners are learning how to...
10-Step Recipe for Email Marketing Growth
Email marketing is still the best way to increase brand awareness and acquire, convert and retain new customers. Unfortunately, there’s no exact recipe for email marketing growth. Every business is different. But with the right ingredients, you can approximate your...
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