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Forget what your niece told you; Instagram is for more than selfies and food pics. It’s a fantastic app that will keep you in the news feeds of clients and give you a chance to showcase your unique personality and home listings in a lighthearted way. With over 800...
Ever wonder how other people get business referrals via social media? It might seem like they just got lucky or you may wonder if they’re paying to get them. You’re probably interested in increasing your own social referrals, and that makes sense because people spend...
Whether you’re showing homes, booking appointments, selling policies or managing someone’s finances, extensive free time is a luxury few of us get to experience. For many business owners who find themselves overscheduled, social media marketing is the first thing to...
Social media for business can be exciting for the DIY marketer, especially in the beginning. But things can get complicated in a hurry. You hit those little plateaus, engagement falls off, and suddenly things feel stagnant. No matter what you do, you just can’t seem...
Regardless of the industry they're in, most business owners struggle to balance online marketing with the slew of other responsibilities that fall on their plates. When it comes to marketing for financial advisors, there’s an added layer of complication due to the...
If you’re feeling overwhelmed by the rules of compliance for financial advisors, you’re not alone. The good news? With a little careful navigating, you can stay in line with industry regulations and market your services in a way that gets more business in your doors....
Videos go viral and unexpected topics trend on Twitter every day. Wouldn’t it be great if you could capitalize on what’s trending on Facebook and Twitter and show your followers that you’re not just a small business owner, but also a social-savvy conversationalist?...
If there’s one thing you can say about social media, it’s never boring! Trying to stay on trend can sometimes feel impossible. Think about the changes we’ve witnessed over the past few years. Facebook acquired Instagram; Microsoft acquired LinkedIn. Promoted posts and...
It’s a moment every financial advisor dreads. You fire up your computer, log in to your brokerage account and discover something’s wrong. Why is there a million dollars missing?! As you frantically scan through accounts, it suddenly hits you -- you’ve lost a client....
Communication is the foundation of any plan to nurture existing customers. Existing customers trusted you once before; now you need to maintain that connection by staying top of mind so they come back to you in the future. But what communication methods work best?...
With 65 percent of U.S. adults on social media, your business presence on these channels should be a given. But just being present isn’t enough. Social media is about social interaction. Your goal should be to engage customers, build relationships and stay top of...
Finding updated social media statistics for small businesses can be challenging, especially since the social media landscape is constantly evolving. But there are a few stats that stand out and can add some perspective for business owners. These numbers may encourage...
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