When you started building your business social pages, you likely had a number of goals in mind. Maybe you wanted to increase brand awareness, earn referrals or convert sales. But one thing you definitely didn't hope for was losing followers on social media. It's...
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The 5 Most Overlooked Business Benefits of Social Media
Social media -- a never ending topic of discussion among small business owners for years now. And depending on your experience, it can actually be pretty divisive. Business owners either love social media or can’t seem to see its value at all. The truth? There are a...
2017 Social Media Guide – For Small Business
Looking to do more business in the upcoming year? Then let this social media guide be your starting point. Joining social media networks has never been the challenge; finding the right direction to take once you’re there is where many business owners get hung up. Let...
Make Your Home Services Business Shine Again
Remember the good ol’ days, when connecting with new customers meant doing a local TV spot or putting an ad in the newspaper? While many traditional methods of advertising still provide solid returns, they aren’t enough to keep your home services business relevant in...
The Best LinkedIn Groups for Mortgage Loan Officers
As a mortgage loan officer, you understand the power of networking to find new business. You might attend real estate agent meetings, visit open houses or host lunch-and-learns to engage with home buyers. These are all great ways to build your pipeline. But are you...
Quiz: How Social Media Savvy Is Your Business?
If social media is part of your marketing strategy (and it should be), you’ve got to know the ins and outs of the platforms where your customers are most active. Take this short social media marketing quiz to test your knowledge and see if your business follows proven...
Visual Social Networks: Are Instagram, Pinterest, and Snapchat Worth Your Time?
Visual content is a powerful component of social media marketing. Eighty-two percent of marketers cite images as important or very important to social media content optimization, and 52 percent believe video content produces the best ROI. But with so many networks...
Social Media ROI Explained, Plus 11 ROI Resources
We talk a lot about the importance of using social media marketing as part of a well-rounded marketing strategy. Now it’s time to flip the conversation and talk about your return on investment, or ROI. Social media marketing is a long-term investment, and in order to...
How to Write Social Media Posts Using the Mad-Libs Approach [20 Template Checklist]
Sharing valuable content on social media is a must. With over 2 billion active social media accounts worldwide, you just can’t afford to sit on the sidelines. But how do you write groundbreaking social media updates that attract the attention of your audience and help...
10 LinkedIn Post Ideas You Should Be Doing Right Now
Some see LinkedIn as a job-hunting site. For others, it's a social network they can browse at work without getting in trouble. LinkedIn has more than 550 million users and it regularly ranks as the most trusted social network out of Facebook, Twitter, Snapchat,...
Welcome to the Jungle: What Do Your Social Posts Say About Your Brand?
As the landscape of social networking sites continues to evolve, keeping up with the latest trends can feel like navigating a jungle. But, that doesn’t mean social is for the birds. Your social posts and how you use your social pages says a lot about your business,...
Stand Out! 5 Ways to Spice Up Your Social and Get More Clicks
Getting clicks on your social posts is like being picked out of a large crowd; you need to have unique and attractive qualities that separate you from everyone else. Think of the fans at sports games, for instance. You often see broadcasters zero in on flashy body...
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