Case Study

Adrianne McEwen

Keller Williams Realty

Real Estate Marketing Made Simple

“You don’t always have the time you wished you had to reach out to your database of past clients, family, and friends. OutboundEngine allows you to stay top of mind with everybody without having to reach out individually via phone or email.”

Challenge

Adrianne is a fast paced tech-savvy agent in Austin, Texas who has continued to grow and build her business year after year. She operates a mighty team of three and is on pace to assist more than 75 buyers and sellers this year. “My job is to help educate people on how to buy, sell and invest in real estate. Phone calls are commonly drilled upon as being the most powerful form of communication between your database, but I’ve learned over the years that not everyone is a fan of talking on the phone, my husband included! Many days I am out of the office showing homes or meeting with sellers. OutboundEngine allows a piece of my business to be placed on autopilot, giving me more time to work with my clients directly,” Adrianne says.

Solution

“OutboundEngine is about leveraging your time through the delegation of your marketing efforts. They offer up robust content with a very clean and modern look and feel. The onboarding process was seamless and efficient. It was amazing to be able to hand over my database for them to scrub, organize and format properly. I also loved that I didn’t have to worry about being blacklisted or emails bouncing,” says Adrianne.

Results

“The most exciting part about the email product is the replies I’ve received from friends, family, and past clients. After recently winning the Platinum Top 50 Realtor of Austin award I included this information in a custom campaign. I love that I can tailor the content to my business. Being able to quickly create my own campaign using OutboundEngine in addition to the other content you send on my behalf has been very beneficial to my business,” says Adrianne.

Bottom line

Adrianne wanted an automated, efficient way to keep her top of mind for her database of friends, family, and past clients. OutboundEngine allows her to leverage her time so she can focus on doing what she does best - locating the right homes for her buyers and selling her clients homes as quickly as possible for top dollar.

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