Case Study

Brittney Kusmierski

Realtor

Keller Williams

Maintaining Rapid Growth With OutboundEngine

“As a new agent, I’m constantly networking. Every connection is important, but it’s easy to lose touch if you don’t follow up consistently. OutboundEngine is a convenient and easy way to maintain contact after meeting in person.”

Challenge

Brittney closed 8.5 Million in her first year in real estate. As the youngest agent in her office, she made it her mission to achieve rapid growth by building and nurturing her book of business. “I spent most of my time networking, taking people to coffee and reaching out to generate referrals,” says Brittney. Last year she completed her BA in marketing and put her energy and passion back into her work. “I knew I needed to do something to stay in front of my network but sourcing content and sending emails takes time. I’d looked at other solutions, but I didn’t want to send the same thing every other agent was sending.”

Solution

“OutboundEngine is the full package. You guys send unique emails, post to my social media sites, track my most engaged customers and provide me with a professional profile page. I like that people have a convenient way to reach me through chat, online forms or via email when they have referrals,” said Brittney. “My time is best spent knocking on doors and having in person meetings. You guys help me stay top of mind with my customer base so I can continue to build my brand.”

Results

Brittney’s emails and Facebook marketing efforts drive 230 visitors to her profile page monthly. “The Home Page tells me who’s engaging with the content they send and I give them a call. I stay in front of my contacts and save time by following up with the best opportunities in my network,” says Brittney. “My business runs off referrals and the newsletters serve as a reminder so I’m remembered when it matters most.”

Bottom line

Brittney needed a full service-solution to help her stay top of mind with her customers. OutboundEngine surfaced her best opportunities with professional newsletters that made her business stand out.

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