Case Study

Fred Amendola

Howard Hanna

Staying in Front of Customers & Yielding Results

“The quality of the content that OutboundEngine writes is excellent. People don’t want to read about the number of homes I’m selling; they want articles that provide value and offer helpful tips. I was happy to have OutboundEngine take marketing off my plate.”

Challenge

Fred sells 70+ homes a year in Erie, PA. “I work 50-60 hrs a week showing homes and holding open houses. The average home price here is $125,000, so I have to sell 70 homes to reach 9-10 Million in sales. Agents in other areas can sell 20 homes and hit that same sales volume. Before I got into real estate, I was in B2B sales. I built my sphere of influence and used social media reactively before really investing in online marketing. I knew a higher percentage of people would work with me again if they remembered my name. I reached out to my Facebook and LinkedIn connections over time, and shared useful articles… but it was a lot of work. I didn’t have the time to keep doing it myself,” says Fred.

Solution

“People forget their realtor’s name. It’s typically 7-10 years before they buy another home, so it’s important that I stay in front of my past clients. I was happy to have OutboundEngine take marketing off my plate. I don’t have to cold call expired listings or reach out to people who have listed their home as for sale by owner to generate new business. My next sale is within my existing network. I take care of my clients and continue to sell homes, which earns me testimonials and new referrals.”

Results

“The quality of the content that OutboundEngine writes is excellent. People don’t want to read about the number of homes I’m selling; they want articles that provide value and offer helpful tips. Their referral product is great – with it, I’ve added referrals to my pipeline that I’m currently working. I’ve seen people share the posts you publish on my Facebook page, and I get comments that say ‘These are neat!’ or ‘great idea!’. I’ve also generated over 70 reviews online. I used OutboundEngine to diversify and started asking for reviews on Yelp, Google, and Facebook. Now people search the Erie area, and my profile pops up because of the volume of online reviews I have,” says Fred.

Bottom line

Fred knew his best opportunities were within his network but he needed a way to stay in front of his clients when they weren’t actively buying or selling their home. OutboundEngine provides valuable information that keeps Fred’s name front and center and helps him generate reviews so he can continue to expand his sphere of influence.

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