Jessica started her path in real estate 10 years ago just after the market crashed. “I had just moved to a new area in Michigan and was in orientation with my accounting firm when they said we have to let you go,” says Jessica. As a working mom she decided to try her hand at real estate. “After working the front desk for 5 years I got my real estate license. My first year I sold 3-4 houses without trying too hard and the next year I doubled it, and then doubled it again. RE/MAX recruited me and educated me on how to really run my business in order to be successful. I now have a buyers agent, and a part time assistant working for me and I’m looking to hire again. The average turn around for a client in Michigan is 5-7 years,” says Jessica. “I’m data driven so once a month I would cycle through my leads and spot check to see if they were still looking. Every time I checked, 1 or 2 would have closed with someone else. I called a few of them and asked what I could have done differently. Often I’d hear ‘We lost your card’ or ‘We weren’t sure if you were still in real estate.’ I realized if I didn’t keep my name in front of people they’d purchase from someone else. I had 1500 contacts, there was no way I could call all of them and consistently follow up.”
“I attended Momentum training from RE/MAX and they spoke about nurturing your database. OutboundEngine was exactly what I was looking for. The newsletters keep me top of mind with my network so I can offer more VIP service. I’m not selling a house I’m selling a relationship,” says Jessica.
“The content is great, people respond to it. You recently sent a newsletter about changes in the market and I had a client email me back asking for a home report. His home had appreciated and he was ready to sell. OutboundEngine keeps me in front of my entire network so I can continue to grow my business,” says Jessica. “I like being able to log in and see who’s most engaged. I work with an investor who is a nice guy but he doesn’t really want to communicate the way most of my VIP clients traditionally do. I can see that he opens every single newsletter. I know he’ll think of me the next time he wants to invest in a property. That gives me peace of mind.”
Jessica needed a way to stay in front of her network as she expanded her business. OutboundEngine sends emails twice a month that start conversations and keep her clients coming back.
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