Case Study

Laurie Singer

Berkshire Hathaway HomeServices

Catering to VIP Customers with Relevant & Interesting Content

“My customers want to read relevant content that is trendy and fresh. OutboundEngine sends campaigns that my customers consistently read and engage with, which helps me stay top-of-mind. There are only so many hours in the day and OutboundEngine has helped me make the most of my time.”

Challenge

Laurie is a full-time realtor working on a team with three other agents in Naples, FL. She specializes in selling luxury homes starting at $500,000 and up. “I have an active business with over 16 listings. From answering phone calls to meeting with people, I’m always on the go and I don’t have as much time as I would like to spend on marketing. I use direct mail, but it’s expensive and only effective if it’s sent consistently. I also send e-cards, but these are specific to my MLS listings. I really needed a way to keep in touch with VIP clients using content that caters to their interests,” says Laurie.

Solution

“OutboundEngine sends content that is modern and relevant to my buyers,” says Laurie. Topics like closet organization or the latest countertop trends, for example, actually pique their interest. My customers consistently read and engage with these emails, which helps me stay top-of-mind. The quarterly sweepstakes are also great.”

Results

“OutboundEngine has definitely helped me close a few deals. Whenever a customer replies to an email campaign, it starts a conversation. I log in every day, update my contacts regularly and see who is most engaged,” says Laurie. “There are only so many hours in the day and OutboundEngine has helped me make the most of my time. If I need something, the support team is accessible, helpful and quick.”

Bottom line

Laurie needed a way to stay in front of her VIP clients while managing the rest of her business. OutboundEngine sends relevant and interesting campaigns that help surface opportunities through referrals and repeat business.

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