Case Study

RW Watson

Bloomfield Hills – Max Broock Realtors

Growing Your Network With OutboundEngine

“The only way to grow is to let people know who you are and what you’re doing on a consistent basis. OutboundEngine is an excellent tool for the busy realtor. They automate the activities that I don’t have time to focus on.”

Challenge

After 36 years in real estate, RW has made a name for himself in the Oakland County area of southeastern Michigan. He served as President of the North Oakland County Board of Realtors from 2012-2015 and is now on the board. “Being a part of that organization has helped me make a lot of connections, but I knew I needed a better online presence. I avoided social media for years, and I wasn’t getting feedback or referrals. I just didn’t have time to log in and post to my sites, and I was only sending email blasts sporadically. I needed a way to keep in touch with past clients that didn’t eat up all my time,” says RW.

Solution

“I have 700 contacts that I email every two weeks with OutboundEngine. I’d like to double my sales volume this year and I know that means I have to touch base with my past clients. Your team has helped me resurrect some of my previous relationships. The campaigns let people know who I am and what I’m doing so they keep coming back. There’s a lot of competition out there. If I don’t stay in touch, I lose business,” says RW.

Results

“The campaigns have been very beneficial. I’ve had listings come from the emails, people who tell me they are getting ready to list, and clients who have written reviews. I recently had a client I haven’t spoken with in 8 years reach out to list his mother’s house. I had another client ask if I could prepare a Comparative Market Analysis and I’ll be listing her house this week. She got my email and reached out. Your team requests online reviews, send emails and keeps my social media pages up-to-date so my clients keep coming back,” says RW.

Bottom line

RW needed a way to stay in front of his past clients in order to continue generating referrals and repeat business from his network. OutboundEngine built his online presence and saved him time by consistently keeping him top of mind with his current and past clients.

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