80% of professionals say that email marketing is what drives their customer acquisition and retention. That means it’s important that your email is read by as many recipients as possible.
The subject line is what a customer sees before deciding whether or not to open and read or hit trash or spam. Don’t let a great email go to waste because of a poorly thought-out subject line.
At OutboundEngine, we craft eye-catching, professional emails on behalf of our customers. We also work hard to ensure high deliverability that is far above industry averages. In 2016 we sent out 105,300,000 emails, and thus far in 2017 we’ve sent 132,500,000, and the year is not quite over.
To give you a little inspiration, we’ve compiled a list of our top-performing insurance subject lines of the year. Use these to help determine your 2018 marketing strategy and get the most out of your email campaigns next year.
Insurance – Property & Casualty:
1) Why You Want a Vehicle History Report
2) Quickly Find Your Basic Utility Valves
3) How to Keep Online Assets Secure
4) A Two-Step Approach to an Organized Garage
5) Money-Saving Home Winterization Tips
Insurance – Life & Health:
1) Are you as healthy as you think?
2) Are you ready for retirement?
3) 5 Life Skills for the College Bound
4) How Renovations Impact Your Insurance
5) How to Cope With Daily Stress
Too many insurance agents spend time building a great email but leave the subject line as an afterthought. That’s a recipe for low open rates. Your content is valuable, so make sure it gets seen by taking the time to craft powerful, creative subject lines.
The emails above were meant to help rather than sell. A value-driven approach leads to higher open rates and more engagement. By providing sincere and valuable content your chances of being remembered and even passed along to a friend or family member is much higher.
Still unsure about how to send your strongest email to your database? Let us craft and send your emails for you!