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For many small businesses, priority number one is figuring out how to stand out from the competition and achieve wider awareness in your local market. But what's the best strategy? Should you focus on offline or online marketing? How do you prioritize marketing tasks?...
Despite being nearly two decades old, Facebook is still the most popular social platform in the world, reaching 2.91 billion monthly active users by the end of 2021. That means small businesses need to understand how to use Facebook to connect with potential customers...
When you started building your business social pages, you likely had a number of goals in mind. Maybe you wanted to increase brand awareness, earn referrals or convert sales. But one thing you definitely didn't hope for was losing followers on social media. It's...
Not that long ago, having a social media presence wasn't a must because not everyone used social media. However, over the past decade, the percentage of American adults on social media grew from 26 in 2009 to 72 percent in 2021! We're talking basically 3 out of 4...
The last thing anyone wants is to have to work over the holidays. But letting your business social media pages go dark isn't a good idea either. While social media strategy can be easy to neglect in the midst of the holiday chaos, this time of year is a great...
Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a strategy for deciding what to share on social media? The good news is: you don't always have to write...
Looking for the do's and don'ts of social media for business owners? You've come to the right place. The constant evolution of social media can make it difficult to stay on top of etiquette and best practices for those platforms, especially if you're an infrequent...
If you’re a small business owner, you realize the importance of having a presence online (in fact, that’s probably why you’re reading this article). While maintaining profiles on sites like Yelp and Google My Business is essential for collecting online testimonials,...
All too many business owners fall into the trap of sacrificing long-term relationships for short-term gain. Our free ebook, "From Lead to Loyalty," breaks down why you should focus your efforts beyond immediate short-term sales goals and consider the impact long-term...
LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched in 2003. It now as more than 722 million members and counting, and with all these eyes consuming content on LinkedIn, it's important to be present and take...
LinkedIn for business is a no-brainer. It’s simple to create, and even easier to maintain. With LinkedIn’s new look, this is a perfect opportunity to start building a LinkedIn network that will greatly increase your referral business. Let’s walk through how to create...
The team at OutboundEngine believes that every business deserves great marketing. However, we also know it can be easier said than done. Not every professional has the time or interest to become an expert in marketing. To make things more complicated, social media...
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