For Bob Gunter, business always comes back to golf. As a people-person who hates being stuck behind a desk, he knew when starting his career that whatever he did would have to involve getting out of the office to interact one-on-one with his customers. Real estate was the perfect fit. He has been able to spend the majority of his 30-year career on the golf course — making connections with his sphere of influence while enjoying the sunshine and all eighteen holes. Bob estimates roughly 80% of his business has come from golf, whether through meeting new customers or building relationships with repeat buyers.
However, in recent years, this self-proclaimed “old dog” has been forced to learn a new set of tricks — digital marketing. “Look,” says Bob, “I don’t understand social media and I don’t want to learn.” He felt the pressure from the rest of his team at RE/MAX Bayside to get online and use email and social media to stay in touch with his book of business. He also was overwhelmed by all the choices of tools an agent can use to manage their digital marketing.
He decided to go with OutboundEngine because he wanted one tool that would take care of both email newsletters and social media — without him having to create content or manage a posting calendar. “I know digital marketing is important — and that being successful is based on how much time or money you spend. It’s just that I don’t want to deal with it — I’d rather be out on the golf course, doing business that way — and leave the marketing to the experts.”
And in working with OutboundEngine, he’s been able to do just that. In his first six months as a customer, he has had consistent engagement with his network through emails and social media posts. With digital marketing off of his to-do list, you can most often find Bob on the green — unless the New Hampshire winter has already hit!
Bob didn’t have the time, interest, or expertise to do his digital marketing himself, but he knew he needed to be doing something to stay top of mind with his extensive sphere of influence. With OutboundEngine, his marketing is taken care of and he can get back to doing business the way he likes – with a nine-iron in hand!
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