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The most successful business owners use every resource they have to maintain and grow their book of business. Loyal customers are perhaps your most valuable resource -- but only if you can activate them. What's the difference between customer retention and customer...
It's an unpredictable time for small businesses, no matter your industry. Business owners are looking for creative ways to generate more sales, but often they focus too much energy on finding new prospects and not enough on retaining and activating their past...
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In an age where a first impression may be made without meeting someone first, it's crucial you're aware of email marketing etiquette. If you want to make the most of your efforts, you need to be sure you're not committing a faux pas that could have you end up in the...
Before we dig into how content marketing and email marketing work together, let's start at the very beginning. What exactly are content marketing and email marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for...
Many small business owners are accustomed to burning the candle at both ends. In fact, 39 percent report working up to 60 hours per week. It's no wonder time management tips are so commonly sought out by busy small business owners. Are you a professional who finds the...
LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched in 2003. It now as more than 722 million members and counting, and with all these eyes consuming content on LinkedIn, it's important to be present and take...
Your reputation is crucial to your business, and that includes how you present yourself online. This goes beyond your website or the content you are posting to your social media networks. Your online reputation starts with people and search engines being able to find...
There are few things more relaxing than getting a good massage. As people seem to be more stressed than ever, services such as massage therapy are needed more than ever. However, coming up with marketing ideas for massage therapists can be quite challenging. It can be...
It's always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don't seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you've been in business for...
Is customer appreciation a part of your current marketing strategy? If not, it could be hurting your business. Whether you realize it or not, reciprocity is a powerful psychological trigger -- one that makes customers more likely to return your generosity in the form...
Small business owners need to make the most of every hour in a day. When you’re wearing multiple hats, it’s frustrating to feel your time is being wasted. We’ve got 5 ideas to help small business owners save time in 2019. 1. Plan ahead & plan better Shifting from...
At the core of every business, large or small, is the goal of solving problems for its customers. Whether it’s to help someone find the perfect insurance solution or a dream home, accomplishing these goals means solving a lot of other problems along the way. That...
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