The Comey Lantz Team is a tight-knit group of real estate professionals. Each brings different strengths to the group based on their background and experience. As the resident Millennial on the team, Kathleen Lantz knows how important it is to connect with clients online, and that technology is the key to making her team and their clients’ lives easier. But their busy office has little time to spend online updating social media and promoting their business.
“Over 90% of people start their homesearch online now,” Kathleen says. “Once they find a house they like, if its your listing, they’re going to find more out about you. If you don’t have an online presence how can you assist them with a home search? If someone doesn’t get their answer quickly, they’ll move on to the next person.”
Kathleen also understands more and more people avoid picking up the phone and calling a stranger. “They want to reach out in a way most comfortable to them.” She knows having a website and using Facebook gives potential customers multiple avenues to get in touch with you.
With OutboundEngine, The Comey Lantz team has grown their social media presence and continues to build their referral business, all without increasing headcount.
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