Everything you need to succeed with OutboundEngine.
Although you probably reviewed most of the basics in your onboarding call, you may still have a few more questions about exactly what it is that we do.
First and foremost, OutboundEngine is a marketing automation company, which means we automate your email marketing and social media presence using original content that we create. Once a campaign goes live, our platform automatically emails your contacts and updates your Facebook, LinkedIn and Twitter accounts. After that, it’s your responsibility to log into the OutboundEngine app and find out which of your contacts are most engaged (so you can follow up accordingly).
Of course, there’s a lot more to OutboundEngine. But for the sake of keeping things simple, here are a few common misconceptions:
- We are not a lead-generation service. Our goal is to help you strengthen relationships with existing customers, so you can grow your reputation through word-of-mouth and meaningful referrals.
- We are not an advertising platform. Our focus goes beyond point-of-sale; it’s a long-term strategy to help you stay top-of-mind with existing customers.
- We focus on long-term value, not immediate ROI. Meaningful customer relationships don’t evolve immediately, so it’s important to be patient and measure value beyond immediate sales.