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During our many years of experience helping thousands of clients grow their business and name recognition, we've also seen more than a few businesses making the same mistakes. Here are a few of the biggest email marketing mistakes businesses should avoid. 1. Not...
Email marketers know that a subject line can make or break your campaign. A truly great subject line intrigues the reader with the promise of something interesting or valuable inside — without giving everything away. It takes creativity and experience to write subject...
LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. What hasn't changed is how much time people are spending on these websites. HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their...
There's always plenty of pressure on small businesses to stand out from the competition, but during economic uncertainty it becomes even more vital to the health of your business. When consumers are reluctant to spend money and it's harder to reach them via...
For some small business owners, buying leads sounds like a good idea. At first glance, it seems to be a shortcut to more business -- after all, you're constantly struggling to get your brand in front of more people, so why not take the most direct route? But all too...
You finally have a few minutes to spare and you’re all set to follow up with your customers, but the cursor is just blinking back at you. You know you need to touch base, but you can’t think of what to say. We’ve all been there, and that's why we created these easy...
Have you ever heard the phrase “everyone’s a writer”? It’s not far from the truth. Technically, anyone can write something. The question is, do you know how to write something great? If you feel unsure about that last question, you’ve come to the right place. At...
When a business owner watches a long-time customer take their business to a competitor, it hurts. When it happens repeatedly, it not only damages the ego but the bottom line. Around this time a business owner begins to wonder what they could be doing to keep this from...
If you’re new to digital marketing, let us be the first to welcome you to the stage of the short attention span theater—where every performance is just a click away from being panned or ignored entirely. It may sound harsh, but it’s true. Promoting your business...
It's always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don't seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you've been in business for...
Email marketing is an important piece of any marketing strategy. And like all marketing strategies, the elements should be revisited regularly. That's why every year we look back at our top performing email subject lines to see what worked and what could improve. This...
The best marketing ideas for auto repair shops are the ones that increase your referral business through word of mouth. You can spend money on TV ads, SEO and PPC campaigns, and even direct mail, but investing a small fortune on marketing channels that don’t grow your...
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