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For many small businesses, priority number one is figuring out how to stand out from the competition and achieve wider awareness in your local market. But what's the best strategy? Should you focus on offline or online marketing? How do you prioritize marketing tasks?...
You finally have a few minutes to spare and you’re all set to reach out to a few customers, but the cursor is just blinking back at you. You know you need to touch base, but you can’t think of what to say. We’ve all been there, and that's why we created these easy...
Have you ever heard the phrase “everyone’s a writer”? It’s not far from the truth. Technically, anyone can write something. The question is, do you know how to write something great? If you feel unsure about that last question, you’ve come to the right place. At...
During our many years of experience helping thousands of clients grow their business and name recognition, we've also seen more than a few businesses making the same mistakes. Here are a few of the biggest email marketing mistakes businesses should avoid. 1. Not...
What's in a subject line? A lot, actually. If you've ever spent time in the world of email marketing, you already know that a great subject line can be the difference between a campaign that drives results and one that flops. The best subject lines are usually short,...
Before we dig into how content marketing and email marketing work together, let's start at the very beginning. What exactly are content marketing and email marketing? Content marketing is a form of marketing focused on creating, publishing and distributing content for...
All too many business owners fall into the trap of sacrificing long-term relationships for short-term gain. Our free ebook, "From Lead to Loyalty," breaks down why you should focus your efforts beyond immediate short-term sales goals and consider the impact long-term...
LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched in 2003. It now as more than 722 million members and counting, and with all these eyes consuming content on LinkedIn, it's important to be present and take...
Email marketers know that a subject line can make or break your campaign. A truly great subject line intrigues the reader with the promise of something interesting or valuable inside — without giving everything away. It takes creativity and experience to write subject...
For some small business owners, buying leads sounds like a good idea. At first glance, it seems to be a shortcut to more business -- after all, you're constantly struggling to get your brand in front of more people, so why not take the most direct route? But all too...
When a business owner watches a long-time customer take their business to a competitor, it hurts. When it happens repeatedly, it not only damages the ego but the bottom line. Around this time a business owner begins to wonder what they could be doing to keep this from...
If you’re new to digital marketing, let us be the first to welcome you to the stage of the short attention span theater—where every performance is just a click away from being panned or ignored entirely. It may sound harsh, but it’s true. Promoting your business...
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