During our many years of experience helping thousands of clients grow their business and name recognition, we've also seen more than a few businesses making the same mistakes. Here are a few of the biggest email marketing mistakes businesses should avoid. 1. Not...
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Better Email Etiquette Equals Better Marketing Results [16 Rules]
In an age where a first impression may be made without meeting someone first, it's crucial you're aware of email marketing etiquette. If you want to make the most of your efforts, you need to be sure you're not committing a faux pas that could have you end up in the...
How Bad Profile Information Hurts Your Business
Your reputation is crucial to your business, and that includes how you present yourself online. This goes beyond your website or the content you are posting to your social media networks. Your online reputation starts with people and search engines being able to find...
Use These 5 LinkedIn Features to Help Your Business
LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. What hasn't changed is how much time people are spending on these websites. HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their...
Best Time Management Tips for Productive Small Business Owners
Many small business owners are accustomed to burning the candle at both ends. In fact, 39 percent report working up to 60 hours per week. It's no wonder time management tips are so commonly sought out by busy small business owners. Are you a professional who finds the...
Improve Your Follow-Up Calls With These 8 Tips
In business, the follow-up is a fact of life. Now that texting has been more common than calling for a while, phone conversations aren't getting easier for many people. However, phone calls (and lately, video chats) are an important part of business communication —...
Customer Follow-Up Templates You Can Cut and Paste
You finally have a few minutes to spare and you’re all set to follow up with your customers, but the cursor is just blinking back at you. You know you need to touch base, but you can’t think of what to say. We’ve all been there, and that's why we created these easy...
Customer Retention vs Customer Loyalty: What’s the Difference?
Right now, many small business owners are worried about keeping in touch with their customers when they can't connect in person. It's more important than ever to use every resource you have to maintain and grow your book of business. Loyal customers are perhaps your...
Top Marketing Ideas for Health and Wellness Businesses
The new year is an exciting time for many of us, but it's an especially good time for health and wellness professionals. Those who work in the health and wellness industry are used to the surge of clients looking to start the year off with healthier habits. The new...
Small Business Marketing Ideas & Tips for SMB Business Owners
It's always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don't seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you've been in business for...
5 Easy and Impressive Client Thank You Gift Ideas
It's an unpredictable time for small businesses, no matter your industry. Business owners are looking for creative ways to generate more sales, but often they focus too much energy on finding new prospects and not enough on retaining and activating their past...
5 Ideas to Help Small Business Owners Save Time in 2019
Small business owners need to make the most of every hour in a day. When you’re wearing multiple hats, it’s frustrating to feel your time is being wasted. We’ve got 5 ideas to help small business owners save time in 2019. 1. Plan ahead & plan better Shifting from...
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