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2021 Email Marketing Roadmap for Business Owners

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Improve Your Follow-Up Calls With These 8 Tips

Improve Your Follow-Up Calls With These 8 Tips

In business, the follow-up is a fact of life. Now that texting has been more common than calling for a while, phone conversations aren't getting easier for many people. However, phone calls (and lately, video chats) are an important part of business communication —...

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Customer Retention vs Customer Loyalty: What’s the Difference?

Customer Retention vs Customer Loyalty: What’s the Difference?

The most successful business owners use every resource they have to maintain and grow their book of business. Loyal customers are perhaps your most valuable resource -- but only if you can activate them. What's the difference between customer retention and customer...

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Customer Follow-Up Templates You Can Cut and Paste

Customer Follow-Up Templates You Can Cut and Paste

You finally have a few minutes to spare and you’re all set to reach out to a few customers, but the cursor is just blinking back at you. You know you need to touch base, but you can’t think of what to say. We’ve all been there, and that's why we created these easy...

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5 Easy and Impressive Client Thank You Gift Ideas

5 Easy and Impressive Client Thank You Gift Ideas

It's an unpredictable time for small businesses, no matter your industry. Business owners are looking for creative ways to generate more sales, but often they focus too much energy on finding new prospects and not enough on retaining and activating their past...

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